Jordan Brand‘s “Reimagined” series has been hit-or-miss, as the Air Jordan 1 “Royal Reimagined” from the fall is still sitting on shelves. The next in the series is a more surefire hit, however, as the Air Jordan 4 “Bred Reimagined” has been confirmed with a February release date.
Falling more in line with the Air Jordan 3 “White Cement Reimagined” from nearly a year ago, the Air Jordan 4 “Bred Reimagined” features few differences from its original. The color scheme remains the same as it has since its debut in 1989, and the original “Nike Air” branding is used instead of the Jumpman that replaced on reissues, or retros, later on. A higher-quality leather for the upper marks the primary difference, which is hardly something for sneakerheads to complain about.
For the most part, the “Reimagined” sneakers that have garnered less enthusiasm have done so because they’ve strayed too far from their predecessors. Despite featuring a fan-favorite, original color scheme, the Air Jordan 1 “Royal Reimagined” didn’t fly off shelves because of its use of suede instead of leather. The issue was the same for Air Jordan 1 “Satin Bred” that preceded it by a month, although it isn’t technically a “Reimagined” Jordan.
This year marks the 35th anniversary for the Air Jordan 4, one of the most popular models in the entire franchise. “Bred,” short for black and red, was both the first AJ4 colorway to release and has therefor been hard to shake off as the most consequential. The last time it was brought back was in 2019.
The Air Jordan 4 “Bred Reimagined” will release Feb. 17 through the SNKRS app and select additional retailers. Fully family sizing will be available, with men’s pairs coming in at $215.
About the Author:
Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
