BossBoy full project

1

Mamakacis xazis Urbanuli stilis tansacmeli, fexsacmeli da kreatiuli SefuTvebi

2

saxeli -

1 3

Dizaini - vebgverdi, maRazia (sada), musika

fasi - saSUalo

segmentze gaTvlili (700+)

xarisxis maCvenebeli -

momxmarebelTan komunikacia

Mesame done:

• Gadaxdis saxeebi: baraTiT da qeSiT

• Bossqardi

• Delivery Service

Misia:

Cveni misiaa SevqmnaT samosi urbanuli cxovrebis stilis mqone

adamianebisTvis, romlebic cxovroben Tavisuflad, arian sakuTari Tavis bosebi da uyvarT

gansxvavebuli Cacma.

Brendis legenda:

Cven gadavwyviteT yoveldRiuri, mosawyeni, erTferovani, gapapsavebuli saSopingo sivrceebi Cagvenacvlebina

Tanamedrove sivrciT, romelic aerTianebs da win wamowevs urbanul da andergraund stils, qmnis individualur indentobas yoveli momxmareblisTvis da agrZnobinebs maT

Tavs bosebad.

Freedom is in us live like thug with us

Freedom is our lifestyle

gaTavisufldi CarCoebisgan

BossBoy Seni stilis dileri

Boss BOY Boss BOY

Boss BOY Boss BOY

segmentireba:

16-35 wlis gansxvavebuli, Tavisufali stilis, araordinaluri, urbanuli cxovrebis mimdevari mamakacebi, visac uyvars mdidruli cxovreba da romlebic aravis emorCilebian.

TargeTireba:

TargeTireba:

vqmniT 1 produqts 1 segmentisTvis

Sesabamisad SevarCevT

sakomunikacio enas da tons

MagaliTebi

Mogbezrda gadacveTili-gapapsavebuli garemo?

eZeb siaxles, originalurobas da Sens identobas?

zrunavs Seni individualuri imijis Seqmnaze DA Seni Sinagani samyaros vizualur warmoCenaze.

Features- Advantages-Benefits (FAB)

SeiZine nebismieri SenTvis sasurveli produqti bossboiSi. armoaCine Seni individualizmi, gaxdi originaluri da daagrove Boss qulebi Boss qardze

dRevandeli yoveldRiuroba qmnis rutinas da erTferovnebas. Adamianebi erTmaneTs dRiTidRe ufro da ufro metad emsgavsebian, kargaven

sakuTar individualizms da xdebian ,,masis wesvrebi”.

Tumca, arseboben ,,meamboxeebi’’ , romlebic ,,ar

miyvebian dinebas” , miiswrafian

originalurobisken da surT iyvnen gamorCeulebi masisgan.

swored am adamianebs aerTianebs da qmnis maTTvis ara produqts, aramed sworad

SerCeul ,,identobas” .

Mesijebis gasavrcelebeli komunikaciebi:

• moviwvevT “TeTri moZraobis” , “talRis” wevrebs da koloritebs da davusvamT Cveni sakvanZo sityvebis azris matarebel kiTxvebs, avkinZavT pasuxebs da ganvaTavsebT videos ganvaTavsoT Website-ze, xolo nawyvetebs aseve ganvaTavsebT Facebook da Instagram-ze.

• Bilbordebi (SuqniSanTan)

• metroSi, boZebze, gaCerebebze, gavakraT mrgvali stikerebi (mrgvalad warweba BossBoy, QR simRerebi, sakvanZo sityvebi.

• Beard.ge-Tan kolaboracia. erTjeradad 500 laris produqciis SeZenis SemTxvevaSi momxmarebeli miiRebs saCuqrad Beard.ge-s Tavis movlis boqss.

• Lax-Tan kolaboracia. BossBoy-s hudebs mohyvebodes Lax-is bendenebi.

• ONYX Cocktail & Karaokebar – BossCard-ze dagrovili qulebiT gadaxda.

• Tatiana studio – 500 Bossqulas momxmarebeli gadacvlis 50 larian BossvauCerSi da urigod miiRebs momsaxureobas.

• Alcorium-Tan kolaboracia. 300 laris SesaZenze 20%-iani fasdaklea

• gansxvavebuli

• araordinaluri

• gavleniani

• originaluri

• Yvelasgan gamorCeuli

Phisique

swrafi reaqcia, maRali

moqniloba, bazarze

martivad orientireba

Relationship

Megobruli da sando urTierToba, identobis xazgasma

Personality

Tavdajerebuli, gansxvavebuli, Tavisufali, originaluri, araordinaluri.

Reflection

individualizmis warmoCenis

moyvarulebi, urbanuli da andergraund stilis moyvaruli

adamianebi

Culture

qarTuli, momxmarebelTan uSUalo magram mediduri urTierTobis damyareba.

Self-Image

Tavdajerebuli, GAMOrCeuli, originaluri, Tavisuflebis

moyvaruli

ubbrendis magaliTi: mis Camweri studiis

bossstudio

SeeZlebaT hiphopis

Janris momRerlebs.

TeTrusT

Messa aris -is qvebrendi, romelic gaTvlilia 18-35 wlis

gansxvavebuli, daxvewili, eleganturi, seqsualuri, mdidruli stilis

gogoebze, visac surT iyvnen gamorCeulebi sxvebisgan. Mizania

gogonebSi aamaRlos Tavdajerebuloba da am stiliT warmoaCinos maTi:

Zlieri,seqsualuri, eleganturi da a.S mxare.