As an award-winning creative marketing professional with over 20 years of marketing experience in the legal and insurance industries and a licensed financial educator, I am always discovering new ways to not only improve my craft but also inspire and mentor others along the way.

I recently became Treasurer, Member of the Executive Board and Co-Chair of the Design & Branding Committee and Website Committee for Public Relations Professionals of Long Island (PRPLI). I look forward to collaborating with all of the esteemed members of this admirable organization.

My journey into corporate America began in 2000 when I began working for the nation’s largest title insurance company. After graduating from Farmingdale State University, magma cum laude, with a B.S. in Management Technology, I joined a prestigious Long Island law firm, where I remained for 15 years handling all aspects of marketing and business development.

Fast forward to 2020. We are hit with a global pandemic, which took the lives of over 6 million people worldwide and left families destroyed and unable to recover financially. Granted, no one could have predicted that we would be living this nightmare. Because if we did, individuals and businesses would have been prepared and far more families would have been protected.

I have always understood the importance of having a “safety net” and the concept of saving up for a rainy day and getting proper protection, but not everyone around me was as fortunate. I felt the need to help but I knew just making a few donations here or there could not be the answer. Then, I remembered the proverb from Chinese philosopher Lao Tzu: “Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.”

Today, I am helping women, families and businesses thrive. As a strategic marketer, I am helping businesses with branding, web development, logo designs, digital marketing, social media management, SEO and business strategies. As a licensed financial educator, I help families and entrepreneurs understand the importance of financial literacy and money concepts to build a solid financial foundation and create generational wealth.

This path allowed me to stretch my vision and dive deeper into my philanthropic efforts. This includes the development of schools and orphanages around the world through the All for One Foundation and Abraham’s Tent, Inc. My journey also gave me the opportunity to work with several women’s organizations to develop and mentor young women in becoming great leaders.

I believe that when life gives you a new sense of purpose, you have to embrace it. My mission became my passion and outside of having my amazing family, serving others has been my greatest reward.

To learn more about the services I provide and my crusade, visit www.jesikakalika.com or email me at jesikakalika@gmail.com.