The Most Beloved Kosas Products of All Time
We know there are so many beauty brands out there, but one thing about us at Allure is that we love to rave about those that are doing everything right. One of the first that comes to mind is Kosas. In case you didn't know, Kosas has been around since 2015 and was founded by Sheena Yaitanes, who started the line with four lipsticks and, fast forward seven years, has expanded to more than 20 products across makeup and body care.
What makes Kosas different from its competitors is that each product is made with active botanicals and balanced and safe synthetics, making it a clean beauty brand by Allure standards. While there are a decent amount of clean brands on the market, what Kosas does differently is creating formulas that are pigmented, work on a multitude of skin tones, and, most importantly, look as good as they feel. The clean beauty brand even offers sets for purchase, so you can try out multiple products without breaking the bank.
Whether you have been dying to try the brand or just like what you've read thus far, Kosa's products will not disappoint. After winning multiple awards from us, we decided to give our readers a full shopping guide. Keep scrolling for our favorite Kosas products on the market.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
1/7Kosas
Tinted Face Oil
The Tinted Face Oil is a lightweight formula that gives skin glow and a touch of coverage. It's made with six botanical oils: avocado and meadowfoam to moisturize and plump, red raspberry and jojoba to soothe, and camellia and rosehip to balance and brighten. Not to mention, there are 16 shades available that can blend into most skin tones.
2/7Kosas
Hotliner
While most lip liners can feel drying, the Hotliner is anything but that. Moisturizing ingredients like hydrating and plumping hyaluronic acid accompanied by soothing jojoba oil are to thank for the smooth application. We also love its retractable packaging (no sharpeners are needed here).
3/7Kosas
Wet Lip Oil Gloss
For vinyl-like lips, check out the Wet Lip Oil Gloss. It's formulated with hyaluronic acid and evening primrose oil to plump and give lips all the shine, with no stickiness. It comes in five shades that are buildable and can be sheer or vibrant and bold.
4/7Kosås
Revealer Concealer
The Revealer Concealer features notable skin-loving ingredients in the formula like stimulating caffeine that helps reduce puffiness and minimize the appearance of dark circles. There's also hydrating hyaluronic acid and peptides to fill in fine lines and moisturize the delicate skin around the eyes.
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6/7Kosås
Air Brow Tinted Eyebrow Gel
Air Brow Tinted Eyebrow Gel is a Best of Beauty Award-winner and for good reason. This formula has a mousse-y gel texture and comes in 10 shades, including clear. With each stroke, it grips every brow hair, adding fullness and volume for a laminated look without any crunch. In this little tube are hyaluronic acid, peptides, and castor oil (in tinted versions) for hydrated, conditioned, and healthier-looking brows.
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7/7Kosås
The Big Clean Mascara
After being reformulated, The Big Clean Mascara only got better. It now contains long-wearing properties so lashes stay volumized for up to 12 hours with no smudging or flaking. Also in the formula is castor oil for moisture and vitamin B5 to revive and condition lashes.
