I tried all the Kosas products and these are the ones worth your money
LA-born Kosas Beauty came to the UK this year to disrupt the beauty space, by creating a makeup range that actually puts your skincare needs first. It was founded by Sheena Zadeh-Daly, whose childhood fascination with creativity and curiosity laid the foundation for Kosas's innovative approach to beauty. Then her profound love for art, combined with a deep understanding of biology, paved the way for the brand's inception back in 2015.
“I want to able to provide every tool that anyone would need. I want to be able to create everything, in every format, for great-looking makeup to create your favourite version of yourself.” says founder Sheena.
The concept is simple – clean beauty that transcends boundaries. Kosas products were created to allow you to do ‘good makeup’ that offers effortless enhancement rather than disguise, all while putting the needs of your skin first. Makeup has a real strong potential to nurture and care for the skin and that's where the the power of natural radiance from these products lies.
Warm, flushed, golden, and dewy… how could our cheeks look this good?
With a commitment to improving your skin's health, Kosas' clinically proven formulas are enriched with nourishing ingredients, giving you high-performance makeup that is gentle yet powerful, designed for sensitive skin, but catering to all skin types.
Now the brand has a tight grip on the beauty corner of TikTok – which is that space on the internet that really defines trends and makes or breaks brands and products. Since landing on british retailers, the brand has seen great success in the base products.
It's really no wonder that the brand has garnered attention from some celebs on the forefront of beauty trends such as Hailey Bieber, Olivia Wilde, Sofia Vergara, Kate Hudson, amongst others.
“I wear makeup almost every day, but the glow I get from Revealer Concealer, a nice brow, and a good lip? That combination always makes me look my best” founder Sheena tells us.
TikTok content
This content can also be viewed on the site it originates from.
The Revealer Skin Improving Foundation is formulated with SPF25 for a that much needed sunscreen top up, and the Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream works hard as a skincare-makeup hybrid allowing you to skip the eye cream step in those busy mornings. In fact, the Revealer concealer is so popular it has had millions of units sold to date.
Those are some of the hero products from the brand that the girlies are raving about, but Kosas has recently expanded its range to include some more products that are bound to have your heart – the Brow Pop Nano, the Wet Stick, the Weightless Lip Colour. As for the rest of the range, there is a product for pretty much every step of your makeup routine, including makeup brushes.
For more from Glamour UK Beauty Writer Shei Mamona, follow her on Instagram @sheimamona
Keep scrolling for our selection of the best Kosas makeup products that we really rate, in no particular order…
For an ultra smooth finish
Kosas Cloud Set Baked Setting & Smoothing Powder
Why we love it: Talk about seamless finish. This setting powder will give you an ultra smooth finish that will make pores look almost invisible and lines undetectable. It's soft to the touch, and sweeps away unwanted shine while still keeping the skin's natural glow in tact. Best believe your makeup will be locked in place with this. No caking, settling, or creasing on sight.
Save when you shop for Kosas Beauty with these Sephora discount codes. Save when you shop for Kosas Beauty with these Cult Beauty discount codes.
For a glossy pout
Kosas Wet Lip Oil Plumping Treatment Gloss
Why we love it: As a strong contender to top desert island product, this hybrid lip treatment leaves your lips feeling and looking glossy, plump and protected. The formula is leaves lips feeling supple and it'll make you want to apply it to the lip over and over. There are eight universal shades to choose from, which offer a natural and sheer hue than can be layered for maximum colour payoff.
Save when you shop for Kosas Beauty with these Sephora discount codes.
For concealing circles and dark spots
Kosas Revealer Super Creamy + Brightening Concealer and Daytime Eye Cream
Why we love it: For those looking for medium coverage that is natural, and gives you a dewy finish while working as a eye cream and spot treatment all in one, this concealer works harder than most. It's packed with hyaluronic acid, peptides and caffeine and allows your under eyes to look hydrated and give you an awaken, radiant finish with only a few dots blended through. No wonder this is a best seller.
Save when you shop for Kosas Beauty with these Sephora discount codes.
For buildable coverage
Kosas Revealer Skin Improving Foundation SPF25
Why we love it: This foundation covers pretty much everything you'd need from your go-to complexion product. The coverage is buildable but looks skin-like on. It's formulated with SPF25 and works hard to provide you with skincare benefits through its potent formula. Think niacinamide, peptides, squalane, you name it. It blends in seamlessly and all you need are one or two pumps for the whole face.
Save when you shop for Kosas Beauty with these Sephora discount codes.
For snatched brows
Kosas Brow Pop Dual-Action Defining Pencil
Why we love it: We all know the power that brows hold to frame our face. These brow pencils help to fill, define and shape your brows through its micro triangle tips. Perfect to create those hair-like strokes with colour that doesn't budge to fill sparse brows or to subtly re-define their shape. The colour selection is pretty incredible as far as brow products go. Wether you're a strawberry blonde, jet black haired or want to match your brows to your newly died foxy red hair, there is a shade for you.
Save when you shop for Kosas Beauty with these Sephora discount codes.
For fluttery lashes
Kosas The Big Clean Longwear Volumizing + Lash Care Mascara Mini Black
Why we love it: We live for big, fluffy and showstopping lashes. This mascara gives you all that, as its powered with a serum that helps strengthen them with multiple use. It's curved wand is packed with a formula of biodegradable plant-based sugars (that replace traditionally used microplastics) which in turn delivers max volume, length, separation, curl and 12 hours of wear. To further amplify its effects, don't be afraid to go in for a second coat without fear of clumping.
Save when you shop for Kosas Beauty with these Sephora discount codes.
For max lip hydration
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick
Why we love it: Good lip balms are hard to come by as many dry out quickly or wipe off with the most minimal lip movement. However, this Kosas Wet Stick Moisturizing Shiny Sheer Lipstick is packed with squalane and ceramides that easily melt on to the lips to provide you long lasting and plumping sheer wash of colour and a gentle and dewy sheen. With a selection of 12 nudes, plums and neutral hues, you are bound to find your perfect one.
Save when you shop for Kosas Beauty with these Sephora discount codes.
