davexmaroT rogor adamianebs povnaSi

ogor<br />

<strong>davexmaroT</strong><br />

<strong>adamianebs</strong><br />

samuSaos<br />

<strong>povnaSi</strong>

---

ogor<br />

<strong>davexmaroT</strong><br />

<strong>adamianebs</strong><br />

samuSaos<br />

<strong>povnaSi</strong><br />

saxelmZRvanelo<br />

umuSevrobis Semcirebis<br />

sakiTxebze momuSave<br />

arasamTavrobo<br />

organizaciebisa<br />

da dawesebulebebisTvis<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

proeqti xorcieldeboda poloneTis respublikis sa­<br />

gareo saqmeTa saministros polonuri daxmarebis 2009<br />

wlis programis dafinansebiT.<br />

publikacia warmoadgens mxolod da mxolod misi avto­<br />

rebis azrs da ar gamoxatavs poloneTis respublikis sa­<br />

gareo saqmeTa saministros oficialur mosazrebas.<br />

es publikacia nawilia proeqtisa “siRaribis daZlevis<br />

strategia: goris adgilobrivi organizaciebis<br />

SesaZleblobebis ganviTareba qalTa ekonomikuri<br />

aqtivaciis programebis ganxorcilebis mizniT”,<br />

romelic realizebul iqna 2009 wels saqarTveloSi,<br />

q. gorSi “partniorebi _ poloneTis” fondis da<br />

partniorebi – saqarTvelos mier.<br />

madlobas vuxdiT yvela Cvens TanamSromels, romelTa<br />

ZalisxmeviTac ganxorcielda es proeqti da agreTve wi­<br />

namdebare publikacia.<br />

gansakuTrebuli madliereba gvinda gamovxatoT qalaq<br />

JeSuvSi arsebul kavSir “viqtorias” wevr qalbaton ma-<br />

Jena vilkis mimarT, mis mier gaweuli Seufasebeli Sromi­<br />

saTvis am proeqtisa da publikaciis momzadebis saqmeSi.<br />

aseve gansakuTrebuli madloba gvinda gadavuxadoT qal­<br />

baton leokadia iuroSeks, mis mier momzadebuli stati­<br />

isaTvis koniakovuri maqmanebis Sesaxeb.<br />

- –

---

“partniorebi-poloneTis” fondis Sesaxeb<br />

fondi “partniorebi – poloneTi” 1997 wlidan moRvaweobs. fondis moRvaweobis<br />

qvakuTxeds warmoadgens rwmena imisa, rom yvela adamiani aris Tavisufali da TiToeuls<br />

gaaCnia ufleba miiRos monawileoba gadawyvetilebebSi, romlebic maT ojaxebs,<br />

sazogadoebas da qveynebs exeba.<br />

fondis misiaa urTierTgagebis atmosferos Seqmna <strong>adamianebs</strong>, sazogadoebebsa da<br />

kulturebs Soris. fondis gundi am misias oTxi ZiriTadi programis saSualebiT<br />

axorcielebs:<br />

<br />

<br />

<br />

<br />

dialogi da urTierTgageba <strong>adamianebs</strong> Soris: am nawilSi Sedis samediacio<br />

programa, agreTve konsultaciebisa da samoqalaqo debatebis programebi.<br />

saerTaSoriso daxmarebebi, maT Soris qalTa sazogadoebrivi da ekonomikuri<br />

potencialis gazrdis iniciativebi.<br />

ganaTleba ganviTarebisaTvis: misi mizania poloneTis mosaxleobamde mitana im<br />

problemebisa, romlebic <strong>adamianebs</strong> msoflios sxadasxva kuTxeSi awuxebT.<br />

mecnierebisa da misi miRwevebis popularizacia, <strong>rogor</strong>c sazogadoebis<br />

ganviTarebis aucilebeli piroba.<br />

partniorebi – saqarTvelos Sesaxeb<br />

cvlilebisa da konfliqtis marTvis centri “partniorebi – saqarTvelo” arasamTavrobo<br />

organizaciaa, romelic daarsda 1996 wlis oqtomberSi da romlis misiaa saqarTvelosa<br />

da samxreT kavkasiis regionSi samoqalaqo sazogadoebis Camoyalibebis xelSewyoba da<br />

cvlilebisa da konfliqtis marTvis kulturis ganviTareba.<br />

partniorebi – saqarTvelos saqmianobis ZiriTadi mimarTulebaa treningebi da<br />

konsultaciebi, romlebic muSavdeba konkretuli miznobrivi jgufebis moTxovnebis<br />

Sesabamisad da miznad isaxavs sxvadasxva sferoSi condis gaRrmavebas da Sesabamisi<br />

unar-Cvevebis gavarjiSebas. 1996 wlidan dRemde partniorebi-saqarTvelos treningebSi<br />

monawileoba miiRo 10,000-ze metma adamianma, romlebic warmoadgendnen arasamTavrobo<br />

organizaciebs, samTavrobo struqturebsa da institutebs, erovnuli da eTnikuri<br />

umciresobebs warmomadgenlebs, axalgazrda liderebs, qalTa jgufebs, saTemo<br />

organizaciebs, mas medias da kerZo kompaniebs.<br />

partniorebi-saqarTvelos ZiriTadi treningebi moicavs iseT Temebs, <strong>rogor</strong>icaa:<br />

efeqturi komunikacia, konfliqtebis marTva, molaparakebis warmarTva, mediacia,<br />

lideroba da gunduri muSaoba, mravalferovnebis marTva, samoqalaqo interesebis dacva,<br />

problemebis mogvareba da gadawyvetilebis miReba, sajaro gamosvla da prezentacia,<br />

Sexvedrebis fasilitacia, sazogadoebasTan da mediasTan urTierToba, stresis marTva<br />

da sxva.<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

sarCevi:<br />

- –

---

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

Sesavali<br />

90-iani wlebis dasawyisidan saqarTvelos Sida qarTlis regionma (pirvel yovlisa<br />

ki qalaqma gorma) ltolvilebis ori talRa miiRo. pirveli talRa 90-iani wlebis<br />

dasawyisSi gamoCnda, meore ki Sedegia 2008 wlis ruseT-saqarTvelos omisa. Sida<br />

qarTlSi moxvedrili am adamianebis erT-erTi urTulesi problema umuSevroba<br />

gaxda. umuSevrobis Semcirebas xels uSlis mikro-kreditebis aRebis SezRuduli<br />

SesaZleblobebi, investiciebis susti Semodineba da gasaRebis mcire bazari. regionSi<br />

mravali saerTaSoriso organizacia moqmedebs magaliTad: FAO, UNICEF, WFP, UNHR Dda<br />

sxvebi, magram isini ZiriTadSi koncentrirebulni arian axali ltolvilebis uSualo<br />

daxmarebaze.<br />

saqarTveloSi praqtikulad ar arsebobs umuSevarTa registraciis sistema, aqedan<br />

gamomdinare Zalze Znelia umuSevarTa realuri ricxvs dadgena. informaciis SezRuduli<br />

gacvla-gamocvla damsaqmebelTa da samuSaos maZiebelTa Soris, kidev ufro arTulebs<br />

samuSaos povnis SesaZleblobebs. arsebuli dasaqmebis kerZo saagentoebi ZiriTadad<br />

viwro sferoSi moRvaweoben da maTi SemoTavazebebi SeexebaT maRalkvalificirebul<br />

specialistebs. amis gamo xalxSi gabatonebulia Sexeduleba, rom samsaxuris povna<br />

mxolod da mxolod piradi kontaqtebiTaa SesaZlebeli. miuxedavad amisa, xSir<br />

SemTxvevaSi umuSevrobis mizezi TviTon samuSaos maZiebelTa pasiuroba da maT mier<br />

Sromis bazarze moZraobis unar-Cvevebis ar qonaa.<br />

winamdebare publikacia SexebaSia im arasamTavrobo organizaciebTan, romlebic<br />

umuSevarTa daxmarebas isaxaven miznad da agreTve im pirebTan, romlebic adgilebze<br />

iReben gadawyvetilebebs. pirvel nawilSi mocemulia ZiriTadi informacia, romelic<br />

exeba umuSevarTa aqtivizacias, 2009 wlis ivnisSi qalaq gorSi Catarebul qalTa<br />

- –<br />

gori, saqarTvelo, 2009.<br />

`partniorebi -poloneTis~<br />

fondis da partniorebi<br />

- saqarTvelos erToblivi<br />

programa `strategia<br />

siRaribis winaaRmdeg~:<br />

seminari adgilobrivi<br />

organizaciebisTvis.

---

maqmanebi koniakuvodan,<br />

avtori leokadi iuroSeki<br />

leokadia iuroSeki<br />

yaisnaRiT qsovis procesSi<br />

Soris umuSevrobis Sesaxeb kvlevebis daskvnebs da agreTve sami magaliTi samodelo<br />

iniciativebis, romlebic adgilobrivi Temebis aqtivizaciasTanaa dakavSirebuli.<br />

mocemuli publikaciis pirvel nawilSi Sesabamisad warmogidgenT proeqt “animator”-<br />

s, romelic 2004-2007 wlebSi poloneTSi, podkarpackis savoevodoSi iqna realizebuli.<br />

„animatori” faqtovbrivad axal ideas Seicavs, romelic gamoixateba animatorebis<br />

anu erTgvari “meurveebis” uSualo TanamSromlobaSi umuSevarTa marginalizebul<br />

jgufebTan maTive lokalur garemoSi. warmodgenil qmedebaTagan meore, es aris<br />

oTxwliani programis aRwera, romelic mimarTuli iyo kosovoSi adgilobrivi Temis<br />

aqtivizaciisaken da Sromis bazris gamococxlebisken. es iniciativa realizebul iqna<br />

“partniorebi–poloneTis” fondis da adgilobrivi arasamTavrobo organizaciebis<br />

jgufebis mier. kosovoSi ganxorcielebuli programebis mizani iyo adgilobriv qalTa<br />

im aqtiuri jgufebisa da kavSirebis potencialis gaZliereba, romlebic umuSevar<br />

qalebTan muSaobdnen. bolo idea, romelic aq aris warmodgenili, es aris “koniakovuri<br />

stringebis” fenomeni. idea, romelic garkveulwilad qvemodan wamovida, magaliTia<br />

yaisnaRiT naqsovi xelsaxoci yaisnaRiT naqsovi stringebi<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

imisa, Tu <strong>rogor</strong> SeiZleba gavaTanamedrovoT tradiciuli, adgilobrivi produqti (am<br />

SemTxvevaSi maqmanebi) da amave dros gavaaqtiuroT adgilobrivi Temi.<br />

winamdebare publikaciis meore nawili - es aris adaptacia kanaduri saxelmZRvanelosi<br />

“gza warmatebisaken”, romelic im umuSevar qalebs Seexeba, romelTac sakuTari biznesis<br />

dawyeba undaT.<br />

mesame nawili Sedgeba savarjiSoebisgan, romlebic SeiZleba gamoyenebul iqnas<br />

treningebisa Casatareblad umuSevarTaTvis. publikaciis avtorebi imedovneben, rom<br />

es savarjiSoebi daexmarebian samuSas maZiebel <strong>adamianebs</strong> kargad gaerkvnen samuSaos<br />

Ziebis meqanizmebSi, gaiRrmavon codna da SeiZinon unar-Cvevebi.<br />

publikacia gamoica “partniorebi–poloneTis” fondis da partniorebi - saqarTvelos<br />

mier ganxorcielebuli Semdegi produqtis farglebSi – “siRaribis daZlevis strategia:<br />

goris adgilobrivi organizaciebis SesaZleblobebis ganviTareba qalTa ekonomikuri<br />

aqtivaciis programebis ganxorcilebis mizniT”. proeqti dafinansda poloneTis<br />

respublikis sagareo saqmeTa saministros poloneTis sazRvargareTuli daxmarebis<br />

fondidan 2009 wels.Pproeqtis mTavari mizani iyo qalaq goris sazogadoebrivi<br />

organizaciebis potencialis gazrda umuSevari pirebis, gansakuTrebiT qalebis<br />

mxardamWeri grZelvadiani programebis ganxorcielebis saqmeSi.<br />

yvavilebis kalaTa<br />

- –

---

nawili I.<br />

umuSevarTa<br />

aqtivizaciis meTodebi<br />

ratomaa Zneli qalbatonebisaTvis samuSaos povna?<br />

qalTa profesiuli situaciis Sefaseba q.gorSi 2009 wels<br />

Catarebuli kvlevis safuZvelze<br />

2009 wlis ivnis-ivlisSi “partniorebi-poloneTis” fondma da firma ARC-ma Tbilisidan,<br />

ganaxorcieles kvlevebi, romlebic qalTa profesiul situacias exeboda. Catarda<br />

gamokvleva, koncentrirebuli jgufuri gamokiTxvebi da anketireba, romelTa mizanic<br />

iyo informaciis miReba imaze, Tu ra barierebi da xelSemwyobi faqtorebi arseboben<br />

umuSevari qalebis mier samuSaos moZebnis mcdelobisas. kvlevebs pasuxi unda gaecaT<br />

ramdenime sakvanZo kiTxvaze.<br />

<br />

<strong>rogor</strong> moqmedeben qalebi Sromis bazarze? ra RonisZiebebs mimarTaven imisTvis,<br />

rom dasaqmdnen? ras akeTeben an ris gakeTebas apireben, rom Secvalon TavianTi<br />

profesiuli situacia? <strong>rogor</strong> afaseben TavianT profesiul unar-Cvevebs?<br />

<br />

<strong>rogor</strong> aRiqmeba qalebis profesiuli aqtiuroba maTi garemocvis, gansakuTrebiT<br />

ki qmrebisa da uaxloesi naTesavebis mier? romeli profesiebia gansakuTrebiT<br />

miRebuli da sasurveli qalebisaTvis?<br />

kvlevam mTlianobaSi moicva 200 adamianze meti. es iyo umuSevari pirebis sami jgufi:<br />

pirveli – qalebi ltolvilTa pirveli talRidan (anu isini vinc gorSi iZulebiT<br />

moxvda 90-iani wlebis dasawyisSi), meore jgufi – qalebi, romlebic 2008 wlis omis<br />

Semdeg iqcnen ltolvilebad da mesame – umuSevari qalebi da mamakacebi, romlebic<br />

goris mkvidri macxovreblebi arian. kvlevebis erTiani Sedegebi warmodgenil iqna<br />

calke publikaciaSi saTauriT “umuSevari qalebi goridan: mizezebi da pirobebi”.<br />

aq warmodgenilia umniSvnelovanesi daskvnebi im organizaciebisa da pirebisaTvis,<br />

romlebic Sida qarTlis regionSi umuSevrobis sawinaaRmdego an qalTa profesiuli<br />

aqtivizaciis proeqtebis ganxorcielebas apireben.<br />

umuSevari qalebi ganaTlebuli qalebi arian<br />

SesaZloa, rom yvelaze arsebiTi faqtori, romelic goris raionis umuSevarTa<br />

specifikaze miuTiTebs, aris ori movlenis Tanxvedra: pirveli, es aris umaRlesi<br />

ganaTlebis mqone pirTa Zalze maRali procenti–SemTxveviT SerCeuli respodenti<br />

qalebis 60%-ma ganacxada, rom maT umaRlesi sauniversiteto ganaTleba hqondaT.<br />

gamokiTxulebs Soris dominirebdnen pedagogebi da ekonomikuri ganaTlebis mqone<br />

qalebi. amavdroulad maT 50%-s arasodes umuSavia sakuTari profesiiT upirveles<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

yovlisa ojaxuri valdebulebebis gamo, rac bavSvebis aRzrdasTanaa dakavSirebuli<br />

(gamokvleulTa 64%).<br />

umaRlesi ganaTleba<br />

saSualo teqnikuri ganaTleba<br />

saSualo ganaTleba<br />

arasruli umaRlesi ganaTleba<br />

saSualo profesiuli<br />

ganaTleba<br />

dausrulebeli<br />

profesiuli ganaTleba<br />

0.7<br />

0 %<br />

20 40 60 80<br />

SeiZleba vifiqroT, rom ganaTlebis maRali cenzi ormag SedegTan aris<br />

dakavSirebuli: pirveli–es aris sxvaoba adamianis did molodinebsa (gonebrivi<br />

samuSao, maRali Tanamdeboba) da am molodinebis asrulebis dabal Sansebs Soris, rac<br />

gamowveulia profesiuli gamocdilebis dabali doniT. praqtikaSi es imas niSnavs,<br />

rom aseTi kategoriis qalebi ar moindomeben iseT samsaxurSi dasaqmebas, romelic<br />

dabal kvalifikacias moiTxovs (mag. fizikuri samuSao). meore mxriv ki is samsaxuri<br />

romelic maT moTxovnebs daakmayofilebs, maTTvis miuwvdomeli darCeba, vinaidan aseT<br />

samsaxurebs miiReben adamianebi, romelTac meti profesiuli gamocdileba gaaCniaT.<br />

damatebiTi faqtoria agreTve Somis bazris koniuqtura, sadac sakmaod SezRuduli<br />

moTxovnaa maswavleblebze an ekonomistebze. am konteqstSi unda gvaxsovdes, rom<br />

codnis gaRrmavebisa da kvalifikaciis amaRlebis survils pirvel rigSi is qalebi<br />

gamoxataven, romlebsac garkveuli profesiuli gamocdileba gaaCniaT. SedarebisTvis,<br />

kvalifikaciis asamaRlebel kursebSi monawileobda profesiuli gamocdilebis mqone<br />

qalTa 47% da mxolod 31% qalebisa, visac gamocdileba ar gaaCndaT. unda vifiqroT,<br />

rom am movlenas ori erTmaneTTan monaTesave mizezi gaaCnia: an qalebi, romlebsac<br />

profesiuli gamocdileba gaaCniaT, ukeT icnoben Sromis bazris moTxovnebs da amis<br />

gamo meti xalisiT imaRleben kvalifikacias, anda zustad Sromis bazarTan kontaqtebis<br />

gamo meti informacia aqvT sxvadasxva kursebisa da treningebis Sesaxeb. am meore mizezis<br />

safuZvlianobas amtkiceben kvlevis Sedegebi, romelTa mixedviTac qalebis 54%-ze meti<br />

acxadebs, rom ara aqvT informacia arsebuli SesaZleblobebis Sesaxeb. orive aspeqti<br />

1,3<br />

1,3<br />

- 0 –<br />

14,0<br />

22,7<br />

60<br />

100

---

calke analizs moiTxovs. xolo is faqti, rom respodentTa 54%-ze metma gamoxata rwmena,<br />

rom treningebi adamians Sromis bazarze Sansebs uzrdis, erTmniSvnelovnad metyvelebs<br />

kvalifikaciis amaRlebis sargeblianobaze qalebisaTvis, romlebic samsaxurs eZeben.<br />

aqtivizaciis dagegmili programebiT mxari unda davuWiroT qalebs erTi mxriv Sromis<br />

bazris moTxovnebs misadagebuli adekvaturi treningebis sistemiT da am jgufis maRali<br />

inteleqtualuri potencialis gaTvaliswinebiT, meore mxriv ki maTi miswrafebebis<br />

xorcSesxmiT da adgilobriv Sromis bazarTan misadagebiT. roca qalebisaTvis rame<br />

RonisZiebebs vgegmavT, unda gaviTvaliswinoT gansxvavebebi umuSevrebs Soris, romlebic<br />

damokidebulia asakze da…ojaxur mdgomareobaze. kvlevebidan Cans, rom yvelaze did<br />

mzadyofnas kvalifikaciis asamaRleblad gamoxataven axalgazrda qalebi (25-35 wlis),<br />

romelTac stabiluri ojaxuri mdgomareoba aqvT. yvelaze naklebad aseT swavlebebSi<br />

monawileoben 45 welze ufrosi qalebi, romelTac profesiuli gamocdileba aq<br />

gaaCniaT.<br />

<strong>rogor</strong> veZeboT samuSao - imedsa da pasiurobas Soris<br />

im qalTa Soris, romlebmac droebiTi samuSao iSoves, 67%-ma es SeZlo nacnobobiT<br />

an megobrebisa da naTesavebis rekomendaciiT. amavdroulad, qalebis 24%-ma samuSao<br />

iSova sakuTari mcdelobiT, damsaqmebelTan uSualo kavSiris damyarebiT Suamavlobis<br />

gareSe. mxolod 4%-ma iSova samuSao saSuamavlo biuroebis an presaSi gamoqveynebuli<br />

gancxadebebis saSualebiT. yvelaze ufro xSiri barieri samuSaos maZiebelTa TqmiT aris<br />

informaciis deficiti SromiTi SemoTavazebebis Sesaxeb. am faqtors samuSaos maZieblebi<br />

ufro xSirad asaxelebdnen, vidre magaliTad maTi profesiebis aramoTxovnadobas.<br />

situacia gviCvenebs, rom goris regionSi ucnauri meqanizmi moqmedebs, romlis Tanaxmadac<br />

umuSevrebi TavianT problemebze anu samuSaos Ziebaze yelaze xSirad laparakoben...<br />

sxva umuSevrebTan.<br />

kvlevis mixedviT ojaxebis or mesamedSi yvela zrdasruli wevri umuSevaria da<br />

vinaidan informaciis wyaro Sromis bazris Sesaxeb axloblebi da naTesavebi arian,<br />

mojadoebuli wre ikvreba; anu isini visac sTxoven informacias samuSaos Sesaxeb TviTon<br />

umuSevrebi arian da amdenad moklebulni arian saWiro kontaqtebsa da Sesabamisad<br />

informaciasac. aqedan gamomdinare umuSevrobasTan brZolis programebis upirvelesi<br />

gamowvevaa kontaqtebisa da informaciis denadobis gaaqtiureba im <strong>adamianebs</strong> Soris,<br />

vinc samuSaos eZebs da visac misi SeTavazeba SeuZlia. erTi mxriv es niSnavs treningebs<br />

umuSevrebisaTvis, romlebic samuSaos aqtiur Ziebas exeba (kontaqtebis damyareba<br />

damsaqmebelTan, sakuTari kompetenciebis Sesabamisi warmoCena da a.S). meore mxriv<br />

aucilebelia efeqturi sainformacio meqanizmis SemuSaveba, romelic umuSevarTa unarTan<br />

da codnasTan Sesabamisi iqneba. unda gvaxsovdes, rom bevri maTgani iSviaTad kiTxulobs<br />

gazeTebs da ar icis internetiT sargebloba informaciis misaRebad.<br />

kvlevebis Sedegebis am mokle reziumeSi saWiroa yuradReba mivaqcioT kidev erT<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

sakiTxs. maS ase, erT-erTi barieri samuSaos povnis gzaze SeiZleba iyos umuSevarTa<br />

gadaWarbebuli molodinebi da moTxovnebi momavali samuSao adgilisa da damsaqmeblis<br />

mimarT. umuSevari qalebi xSirad acxadeben rom undaT hqondeT “rame samuSao”,<br />

magram amave dros amboben, rom daTanxmdebian mxolod iseT samuSaos, romelic maTi<br />

kvalifikaciis Sesaferisi iqneba. daskvna, romelic kvlevebidan gamomdinareobs, sakmaod<br />

martivia – gacilebiT met elastiurobas amJRavneben qalebi, romlebsac hqondaT an<br />

aqvT rame samuSao da profesiuli gamocdileba, anu isini, vinc isedac gacilebiT<br />

ukveT grZnoben Tavs Sromis bazarze da SeuZliaT Tavisi adgilis povna.<br />

amavdroulad umniSvnelovanesi faqtorebi, romlebic momaval samuSao adgilsa<br />

da masTan dakavSirebul molodinebs exeba, aris samuSao adgilis daSorebuloba<br />

sacxovrebel adgilTan (samuSao axlos unda iyos), urTierTobebi damsaqmebelTan<br />

(pativiscemisa da kargad mopyrobis molodini), muSaobis moxerxebuli dro (samuSao<br />

adamians ojaxur cxovrebaSi ar unda uSlides xels). am mizezTagan pirveli marTlac<br />

gansakuTrebiT mniSvnelovania gamomdinare iqidan, rom ltolvilTa dasaxlebebidan<br />

saWiro adgilamde miRwevas sakmao dro da xarji sWirdeba. safiqrebelia, rom<br />

arasakmarisi mobiluroba erT-erTi mTavari barieri iqneba qalebisaTvis samuSaos<br />

Zebnis gzaze. iqneb profesiuli aqtivizaciis mxardaWera zustad iqidan unda daiwyos,<br />

rom gaadvildes qalaqebis centramde miRweva da gadawydes bavSvebze meurveobis<br />

sakiTxi.<br />

- –<br />

avtori doqt. ilona ilovecka – tanska<br />

kvleva Catarda proeqtis “siRaribis daZlevis strategia: goris adgilobrivi<br />

organizaciebis SesaZleblobebis ganviTareba qalTa ekonomikuri aqtivaciis<br />

programebis ganxorcilebis mizniT” farglebSi, romelic realizebul iqna 2009 wels<br />

saqarTveloSi, q. gorSi “partniorebi – poloneTis” fondis<br />

da partniorebi – saqarTvelos mier.<br />

proeqti xorcieldeboda poloneTis respublikis sagareo saqmeTa saministros<br />

umuSevrobis fsiqologiuri aspeqtebi<br />

polonuri daxmarebis 2009 wlis programis dafinansebiT.<br />

xangrZlivi umuSevroba mkveTrad auaresebs cxovrebis dones. mas agreTve arsebiTi<br />

gavlena aqvs umuSevaris urTierTobebze mis garemocvasTan da maT Soris uaxloes<br />

garemocvasTan – ojaxTan.<br />

samuSaos dakargvis fsiqologiuri Sedegebia: qcevis wesebis Secvla-adamianebi<br />

icvlian qcevis normebs da Cvevebs, xSirad iZulebulni arian uari Tqvan cxovrebis<br />

stilze, romelsac mravali wlis ganmavlobaSi iyvnen SeCveuli. icvleba maTi qceva<br />

ojaxis wevrebsa da nacnob-megobrebTan. umuSevrebi xSirad cdiloben sxvadasxva gziT

---

daicvan Tavi rTuli situaciebisgan. umuSevaris emociur mdgomareobaze arsebiT<br />

gavlenas axdens drois faqtori, gansakuTrebiT misi xangrZlivoba. danakargis<br />

SegrZneba, romelic samuSaos arqoniTaa gamowveuli, Tan ebmis SezRudvebs da bevr<br />

rameze uaris Tqmas, rac aqamde xelmisawvdomi iyo (usafrTxoeba, prestiJi, kontaqti<br />

adamianebTan da bolos materialuri moTxovnilebebi). Tu davakvirdebiT pirebis<br />

qcevas, romlebmac moulodnelad dakarges samuSao, SeiZleba eqvsi TanmimdevrobiTi<br />

emociuri mdgomareoba gamovyoT:<br />

faza I. – Soki samuSaos dakargvis gamo dgeba uSualod Seqmnili situaciis Semdeg.<br />

am fazis damaxasiaTebeli niSnebia uecari da Zalze negatiuri emociuri SegrZnebebis<br />

Camoyalibeba, magaliTad: SiSi, ubedurebisa da cxovrebiseuli marcxis SegrZneba,<br />

wyena da sircxvilis grZnoba, daTrgunuloba da damcirebuloba. samuSaos dakargvas<br />

gansakuTrebiT mtkivneulad ganicdian muSakebi, romlebic mravali wlis ganmavlobaSi<br />

erT samsaxurTan iyvnen dakavSirebulni, ufrosi asakis adamianebi, aseve pirebi romelic<br />

Zalzed mijaWvulni iyvnen TavianT saqmianobasTan da TanamSromlebTan. zogierT<br />

adamians uCndeba SegrZneba, rom maTi cxovreba nangrevebad iqca da rom samsaxuris<br />

gareSe maT arsebobam azri dakarga.<br />

faza II – moduneba da apaTia, rac gadatanili Sokis Sedegia.<br />

faza III – umuSevrobis situaciaze morgeba da optimizmi: am periodSi umuSevari<br />

SedarebiT fsiqikur wonasworobas aRidgens, rac mas saSualebas aZlevs Seeguos<br />

axal garemo pirobebs da garkveul TavdacviT moqmedebebs mimarTos. mas ubrundeba<br />

optimizmi da sakuTari Tavis rwmena.<br />

faza IV – pesimizmi da danebeba: samuSaos povnis warumatebeli mcdelobebis Sedegad<br />

da agreTve imis gamo, rom gadanaxuli danazogi amoiwura, umuSevari kidev ufro mZime<br />

emociur mdgomareobaSi vardeba, uCndeba uimedobis SegrZneba da cxovreba sabolood<br />

azrs kargavs. SeiZleba gaCndes jamrTelobis problemebi da panikis Setevebi.<br />

faza V – fatalizmi da apaTia: umuSevrobis periodis xangrZlivoba aRrmavebs<br />

daTrgunulobas, romelic ukidures depresiad gardaiqmneba. amis gamoxatulebaa<br />

fiqrebi TviTmkvlelobaze, sazogadoebisagan izolaciisken swrafva, cxovrebiseuli<br />

miswrafebebisa da molodinebis Semcireba.<br />

faza VI – emociuri arastabiluroba: damaxasiaTebelia xangrZlivad umuSevari<br />

pirebisaTvis. adamiani wamierad aqtiurdeba da Semdeg isev ubrundeba Tavis pasiur<br />

mdgomareobas. misi ganwyoba cvalebadia, igi meryeobs imedsa da uimedobas Soris.<br />

TumcaRa saWiroa aRvniSnoT, rom zemoTaRwerili fazebi sxvadasxva intensivobiT<br />

mimdinareobs da damokidebulia iseT faqtorebze, <strong>rogor</strong>icaa asaki, sqesi an Tundac<br />

ganaTleba. roca umuSevrebTan muSaobis programas vadgenT, aucilebelia davfiqrdeT,<br />

Tu romel fazaSia jgufi, romelTanac muSaoba mogviwevs.<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

samuSaos aqtiuri Zieba<br />

ras niSnavs aqtiurad Zebna? mokled rom vTqvaT, umuSevari adamiani iwyebs aqtiur<br />

moqmedebebs samuSaos povnis mizniT imis nacvlad, rom dajdes da daelodos, Tu rodis<br />

ipovis samuSao mas.<br />

samuSaos aqtiuri Zebna moiTxovs solidur momzadebas, sakuTari motivaciisa da<br />

ganviTarebis mimarTulebis gaazrebas, upirveles yovlisa ki moiTxovs zust moqmedebas,<br />

romelic eyrdnoba sakuTari SesaZleblobebis karg codnas, adre miRebul gamocdilebas,<br />

im niWsa da unars, romelsac flobs samuSaos maZiebeli pirovneba.<br />

im organizaciebis amocana, romlebic umuSevar <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

exmarebian, upirveles yovlisa aris am adamianebis dafaruli potencialis aRmoCena da<br />

gamomzeureba.<br />

imaze, Tu <strong>rogor</strong> waradgens konkretuli pirovneba Tavis Tavs, damokidebuli<br />

iqneba misi warmateba an warumatebloba (anu samuSaos povna-arpovna). roca viwyebT<br />

moqmedebebs, romelTa saboloo Sedegic dasaqmeba unda iyos, saWiroa SevaswavloT<br />

programis monawileebs, Tu <strong>rogor</strong> gaarTvan Tavi ramdenime mniSvnelovan aspeqts,<br />

romelic samuSaos aqtiur Ziebas exeba.<br />

pirveli nabiji – es aris sakuTari miznis gaazreba da Zebnis mimarTulebebis gansazRvra.<br />

umuSevrisaTvis es niSnavs gazeTebsa da internet-servisebSi Sesabamisi gancxadebebis<br />

gacnobas, nacnob-megobrebisa da axloblebis informirebas imis Taobaze, rom igi<br />

samuSaos eZebs. zogjer saWiroa adamianma ubralod qalaqis quCebSi gaiaros da gaecnos<br />

sxvadasxva adgilas moTavsebul gancxadebebs samuSaos Sesaxeb (mag. vitrinebze). kargi<br />

iqneba, Tu is am dawesebulebebis xelmZRvanelebsac gaesaubreba. am aspeqts – Sromis<br />

bazris “SeTvalierebas” Tan ebmis Cveni gadawyvetilebebi im SesaZlo sferoebis Sesaxeb,<br />

sadac SeiZleba adamiani dasaqmdes. aseTi gziT igi SearCevs misTvis saintereso formebs,<br />

romlebic SeiZleba potenciuri damsaqmeblebi aRmoCndnen da agreTve gaacnobierebs<br />

Tavis sust da Zlier mxareebs, risi keTeba moswons, risi ara an ar SeuZlia. rac ufro<br />

ukeT gansazRvravs adamiani mis xelSi arsebuli resursebs, miT ufro gauadvildeba<br />

mas moqmedeba.<br />

magaliTisTvis SeiZleba gamodges qalbatoni marias istoria, romelic poloneTis<br />

samxreTiT, patara dabaSi cxovrobs. qalbatoni maria maRaziaSi molared muSaobda.<br />

Tavisi cxovrebis garkveul etapze man samuSao dakarga. patara qalaqSi samuSaos povnis<br />

yovelgvari cda warumatebeli aRmoCnda. qalbatoni maria yovelTvis xelmarjve adamiani<br />

iyo da Zalian uyvarda bunebrivi masalisgan Seqmnili nakeTobebi, magram aqamde am<br />

sferoSi misi moRvaweoba mxolod imiT Semoifargleboda, rom sxadasxva dResaswaulebis<br />

dros darbazebis dekorirebas eweoda an yvavilebisgan Taigulebs akeTebda. “Sromis<br />

klubis” mrCevelma mas urCia, rom wasuliyo ufaso kursebze, sadac umuSevrebs wnuli<br />

nakeTobebis Seqmnas aswavlidnen. samTviani saswavlo kursis gavlis Semdeg, qalbatoni<br />

maria wnuli avejis erT-erT patara fabrikaSi praqtikaze aRmoCnda. garkveuli drois<br />

- –

---

Semdeg, sawarmos mflobelma mas StatSi dasaqmeba SesTavaza. dResdReobiT qalbatoni<br />

maria wnuli avejis fabrikis mTavar filialSi muSaobs da amave dros gakveTilebsac<br />

utarebs am xelobis dauflebis msurvelT. igi Zalze kmayofilia Tavisi profesiuli<br />

karieris aseTi ucabedi SemobrunebiT.<br />

meore magaliTia qarTveli qalbatonis – Tamaris istoria. Tamari saqarTvelos<br />

turistul regionSi – svaneTSi cxovrobs. igi mTeli cxovreba germanul enas<br />

aswavlida adgilobriv skolaSi da mSoblebis saxlSi cxovrobda. amJamad saqarTveloSi<br />

maswavleblis xelfasi Zalze dabalia. qalbatoni Tamari mSoblebis sikvdilis Semdeg<br />

marto darCa uzarmazar saxlSi, romlis movla – patronobac sakmaod Zneli iyo. amave<br />

periodSi svaneTis regionma TandaTan ufro meti popularobis moxveWa daiwyo ucxoel<br />

turistTa Soris da maTi nakadi gaizarda. Tamarma gadawyvita sakuTari saxli turistul<br />

bazad eqcia. aucilebeli iyo saxlis morgeba axal pirobebTan da daniSnulebebTan<br />

(saWiro iyo remonti, axali abazana, aveji da a.S.). aseT investicias sakmao Tanxa<br />

sWirdeboda. Tamars naTesavis ojaxma saWiro Tanxac asesxa da saremonto samuSaoebSic<br />

daexmara. cota xanSi saxli mzad iyo turistebis misaRebad. qalbatonma Tamarma<br />

gadawyvita TbilisSi wasuliyo da Tavisi sastumros Sesaxeb informacia daetovebina<br />

yvela im turistul biuroSi, romelic Tavis klientebs moklevadian eqskursiebs<br />

sTavazobda saqarTvelos egzotikur kuTxeebSi. nel-nela stumarTa nakadic gaizarda.<br />

bevri adamiani Camodioda trekingze. Tamarma daiwyo samTo eqskursiebis mowyoba, sadac<br />

gamyoleblad misi ori ufrosi biZaSvili dasaqmda. vinaidan Tamarma germanuli icoda,<br />

sul ufro meti turisti irCevda mis saxls. garda kargi momsaxurebisa, turistebs<br />

isic izidavdaT, rom aq erT-erT cnobil evropul enaze SeeZloT esaubraT, rac maT<br />

mniSvnelovnad uadvilebdaT komunikacias. amJamad qalbatoni Tamari kvlav warmatebiT<br />

uZRveba Tavis sastumros. zafxulSi igi am saqmiTaa dakavebuli, xolo saswavlo wlis<br />

ganmavlobaSi isev agrZelebs muSaobas germanuli enis maswavleblad.<br />

meore nabiji – saaplikacio dokumentis momzadeba anu-CV, samotivacio werili,<br />

SesaZlo rekomendaciebi. unda movawesrigoT Cveni diplomebi, sertifikatebi, mowmobebi.<br />

iman, Tu <strong>rogor</strong> warvudgenT Cvens Tavs damsaqmebels samotivacio werilSi, SeiZleba<br />

gadamwyveti gavlena moaxdinos mis survilze–migviwvios Tu ara sakvalifikacio<br />

gasaubrebis gasavlelad.<br />

samuSaos Ziebis Semdegi aspeqti iqneba mzadeba sakvalifikacio gasaubrebisaTvis. rac<br />

ufro ukeT viqnebiT misTvis momzadebuli (gansakuTrebiT pirveli gasaubrebisTvis),<br />

miT ufro ukeT gavivliT gasaubrebas da miT naklebad stresuli iqneba igi CvenTvis.<br />

mxolod yvela es moqmedeba erTad aRebuli anu sakuTari resursebisa da unarebis<br />

gadamowmeba, Ziebis mimarTulebis gansazRvra, biografiisa da samotivacio werilis<br />

solidurad da moTxovnebis Sesabamisad Sedgena da sakvalifikacio gasaubrebisTvis<br />

kargad momzadeba migviyvans sasurvel miznamde–samuSaos povnamde.<br />

da bolos, sanam moqmedebas SevudgebodeT, erTi ram aucileblad unda gavacnobieroT<br />

– Zalze iSviaTad xdeba, rom adamiani samsaxurSi xvdeba pirveli CV–s gagzavnis an<br />

pirveli sakvalifikacio gasaubrebis Semdeg. xSirad iZulebulebi varT ramdenime<br />

aTeul organizaciaSi davagzavnoT Cveni CV, ramdenime aTeuli an ramdenime aseuli<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

gancxadebac ki wavikiTxoT, ganvaxorcieloT uamravi satelefono zari da gaviaroT<br />

araerTi sakvalifikacio gasaubreba. amis gacnobiereba aucilebelia, raTa pirvelive<br />

uaris an potenciuri damsaqmeblis mxridan ukontaqtobis SemTxvevaSi xelebi ki<br />

ar CamovuSvaT, aramed gamudmebiT aqtiurad vimoqmedoT manam, sanam samuSaos ar<br />

vipoviT.<br />

saaplikacio dokumentebi<br />

saaplikacio dokumentebi adamianebis samsaxurSi ayvanis procesis safuZvelia.<br />

damsaqmeblebi yvelaze xSirad Semdeg saaplikacio dokumentebs moiTxoven:<br />

Curriculum Vitae (CV)<br />

samotivacio werili<br />

gancxadeba<br />

rekomendacia<br />

qvemoT ganvixilavT zogierTs am dokumentTagan.<br />

1. Curriculum Vitae (CV)<br />

CV–es aris Tqveni ganvlili cxovrebis mokle da lakonuri angariSi. es pirveli<br />

savizito baraTia, romelic mkiTxvels pozitiur warmodgenas uqmnis Tqvens pirovnebaze.<br />

igi mniSvnelovanwilad ganapirobebs Cvens miwvevas sakvalifikacio gasaubrebaze.<br />

saWiroa vaswavloT iseTi CV-s Sedgena, romelic maqsimalurad aCvenebs samuSaos<br />

maZiebeli pirovnebis formalur da araformalur unarebs.<br />

CV–s Sedgenis zogadi principebi<br />

unda vecadoT, rom CV–s moculobam A4 formatis erT gverds ar gadaaWarbos.<br />

gamonaklis SemTxvevebSi SeiZleba ori gverdic iyos mag. roca moiTxoven profesiuli<br />

gamocdilebis Zalze dawvrilebiT aRweras. dokumenti gamWvirvale unda iyos.<br />

mas punqtebad vayalibebT da TariRebs vuTiTebT, abzacebs erTmaneTisgan vyofT,<br />

informacias mesame pirSi vawodebT.<br />

im SemTxvevaSi Tu ucxour firmaSi vcdilobT samuSaos Sovnas unda gvaxsovdes, rom<br />

aucilebelia CV–s hqondes saTauri, romelic miuTiTebs Tu ra Tanamdebobaze gvsurs<br />

moxvedra. agreTve unda gvaxsovdes, rom CV–s xels arasodes vawerT.<br />

praqtikaSi CV–s ori saxe gamoiyeneba, esenia:<br />

<br />

<br />

<br />

profesiuli CV - romlis mizanicaa profesiuli gamocdilebis xazgasma;<br />

funqcionaluri CV - profesiulisagan gansxvavebiT, xazs vusvamT Cvens<br />

kvalifikacias da ara karieris msvlelobas.<br />

amJamad CV–s agreTve iTxoven :<br />

inglisur enaze<br />

<br />

CV–s evropul formatSi.<br />

- –

---

2. gancxadeba samsaxurSi miRebaze<br />

gancxadebas tradiciuli forma aqvs, romelic werilis formasTanaa daaxlovebuli.<br />

igi momavali damsaqmeblis saxelzea dawerili. gancxadeba kompiuterze an sabeWd<br />

manqanaze unda iyos dabeWdili. xeliT mxolod im SemTxvevaSi SeiZleba iyos dawerili,<br />

Tu amas damsaqmebeli moiTxovs. is ar unda aWarbebdes A4 formatis erT gverds.<br />

TiToeuli gancxadeba oTxi nawilisagan Sedgeba:<br />

pirvel nawilSi – vaTavsebT informacias im poziciis Sesaxeb, romlis miRebac gvsurs.<br />

<strong>rogor</strong>c wesi, werils aseTi frazebiT viwyebT:<br />

gTxovT mimiRoT samsaxurSi...<br />

gTxovT damasaqmoT...<br />

<br />

mogmarTavT TxovniT, mimiRoT samsaxurSi....<br />

meore nawilSi – vasabuTebT Cvens survils samsaxurSi miRebis Sesaxeb. CamovTvliT<br />

mizezebs, Tu ratom gvsurs mocemul samsaxurSi moxvedra, aRvwerT Cvens profesiul<br />

kvalifikacias, samuSao staJs, Cvens Zlier mxareebs.<br />

mesame nawilSi – gamovxatavT Cvens mzadyofnas damsaqmebelTan SexvedrisTvis.<br />

winaswar ar gamovxatavT madlierebas adresatis mimarT Cveni saqmiT dainteresebis<br />

gamo. ar unda CavweroT aseTi frazebi: “winaswar madlobas gixdiT Cemi gancxadebiT<br />

dainteresebis gamo” an<br />

“winaswar gmadlobT Cemi sakiTxis pozitiurad gadawyvetis gamo”. gadakruli TxovniT<br />

ar unda mivuTiToT Cveni sakiTxis pozitiurad gadawyvetaze.<br />

meoTxe nawili – es aris danarTi sabuTebis CamonaTvali, romelTac vurTavT<br />

gancxadebas.<br />

gancxadebis werisas unda moveridoT tipiur Cinovnikur terminologias, mag: “mogaxsenebT”,<br />

“gacnobebT”, “Seqmnil viTarebaSi”, “aRniSnul saqmesTan dakavSireboT” da a.S.<br />

yuradReba!!! gancxadebas sakuTari xeliT vawerT xels.<br />

3. samotivacio werili<br />

am dokuments bevr dawesebulebaSi iTxoven, is Tanmxlebi dokumentis funqcias asrulebs.<br />

samotivacio werili agreTve erTgvari komentaria CV-Si Cadebuli informaciisa.<br />

gancxadebisagan gansxvavebiT, avtori samotivacio werilSi ar iTxovs dasaqmebas, igi<br />

ubralod warmoadgens Tavis Tavs <strong>rogor</strong>c kandidaturas, mocemul Tanamdebobaze. am<br />

werilis mizania warmoaCinos adamianis, <strong>rogor</strong>c kandidatis saukeTeso mxareebi. unda<br />

gvaxsovdes, rom yoveli samotivacio werili sxvadasxvagvaria. magaliTad: sul sxva<br />

Tvisebebs esmeva xazi im adamianis werilSi, romelic savaWro warmomadgenelis adgils<br />

eZebs, vidre vTqvaT im adamianis werilSi, romelsac ZiZis adgili unda.<br />

sakuTriv samotivacio werili sami nawilisagan Sedgeba:<br />

pirvel nawilSi vxsniT werilis daweris mizezs, anu Cvens survils, Tu ratom gvinda<br />

ama Tu im Tanamdebobaze moxvedra. agreTve movixseniebT im wyaros, saidanac gavigeT<br />

aRniSnuli vakansiis Sesaxeb (mag. Ffirmis gancxadeba).<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

meore–ZiriTad nawilSi avRwerT Cvens kvalifikacias da im dadebiT Tvisebebs,<br />

romlebic miuTiTeben, rom aRniSnul Tanamdebobaze moxvedrisTvis Rirseuli<br />

kandidati varT. saWiroa CamovTvaloT Cveni miRwevebi, xasiaTis Tvisebebi, romlebic<br />

gamogvadgebian momaval samsaxurSi. xazi gavusvaT Cvens unarebs. gamovxatoT<br />

mzadyofna, rom davemorCilebiT firmis moTxovnebs. agreTve unda mivuTiToT, Tu<br />

ra siaxle SegviZlia SevitanoT firmaSi. pirma, romelic samotivacio werils wers,<br />

unda daarwmunos damsaqmebeli, rom zustad TviTonaa yvelaze Sesaferisi kandidati<br />

mocemul Tanamdebobaze.<br />

werilis bolos kandidatma unda gamoxatos imedi, rom adresats misi sakvalifikacio<br />

gasaubrebaze miwvevis survili gauCndeba. samotivacio werili ganixileba, <strong>rogor</strong>c<br />

individualuri, piradi dokumenti da amitom pirvel pirSi unda iyos dawerili.<br />

werili unda aikrifos kompiuterze an sabeWd manqanaze. xelnaweris saxiT unda iyos<br />

mxolod im SemTxvevaSi, Tuki amas damsaqmebeli moiTxovs. werili ar unda iyos A4<br />

formatis erT gverdze meti.<br />

yuradReba!!! samotivacio werils sakuTari xeliT vawerT xels.<br />

4. sakvalifikacio gasaubreba<br />

sakvalifikacio gasaubreba garkveuli scenaris mixedviT mimdinareobs. SegviZlia<br />

garkveulwilad viwinaswarmetyveloT dasasmeli SekiTxvebis saxe da Tanmimdevroba da<br />

amitom SeiZleba misTvis kargad movemzadoT.<br />

damsaqmeblisaTvis sakvalifikacio gasaubreba saukeTeso saSualebaa kandidatebis<br />

gasacnobad. gasaubrebis mimdinareobisas damsaqmebeli ufro dawvrilebiT ecnoba<br />

kandidatis biografias, afasebs Tu ramdenad Sesaferisia is mocemuli TanamdebobisaTvis<br />

amJamad da momavalSi, aris Tu ara es adamiani firmis “xasiaTTan” axlos.<br />

mzadeba sakvalifikacio gasaubrebisaTvis<br />

amboben rom sakvalifikacio gasaubrebisas pirveli 3 wuTi yvelaze mniSvnelovania,<br />

radgan damsaqmebeli zustad am droSi gamoimuSavebs pirvel STabeWdilebas kandidatze.<br />

amiT ar unda SevaSinoT Cveni treningebis monawileni – es maTTvis stresis damatebiTi<br />

mizezi iqneba, Tumca unda SevaxsenoT ramdenad mniSvnelovania pirveli STabeWdileba<br />

da razea is damokidebuli. maT unda vuTxraT, rom sakvalifikacio gasaubrebaze<br />

gasvlis win garkveuli zomebi unda miiRon, raTa STabeWdileba rac SeiZleba ukeTesi<br />

iyos. pirvel rigSi saWiroa:<br />

1. vizrunoT Cacmulobaze. qalebis SemTxvevaSi aucilebelia kostiumi, qveda bolo,<br />

romelic muxlebze mokle ar iqneba an Sarvali. did firmebSi aucilebeli<br />

ferebia: Savi, ruxi, broweulisferi da Calisferi. saWiroa windebi da daxuruli<br />

fexsacmeli, ukeTesia dabal quslze. makiaJi da misi ferebi unda Seesabamebodes<br />

Cacmulobas. qalebma Tavi unda aaridon zedmet biJuterias. erTaderTi biJuteria,<br />

romelic SeiZleba Tan hqondes mamakacs, esaa saqorwino beWedi da saaTi.<br />

2. ramdenadac SesaZlebelia unda vakontroloT Cveni Jestikulacia da moZraobebi,<br />

ar unda gavamxiloT Cveni emociebi. aravin ar moisurvebs muSaobas adamianTan,<br />

romelic zedmetad nerviulia da Tavs ver flobs.<br />

3. araviTar SemTxevaSi ar unda davagvianoT Sexvedraze, ar unda davjdeT skamis<br />

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kideze, arc zedmetad unda gaviSxlarToT. misalmebisas Tanamosaubres unda<br />

gavuRimoT guliTadad da amave dros mtkiced CamovarTvaT xeli. saubris<br />

ganmavlobaSi ar unda gaverToT sxvadasxva nivTebiT, ar unda vakakunoT TiTebi<br />

magidaze da ar unda SevyoT xelebi magidis qveS.<br />

4. gasaubrebaze wasvlis win saWiroa vizrunoT imaze rom mobilurma telefonma ar<br />

Segvawuxos, sjobs gamorToT is. saubrisas uari unda vTqvaT Tanamosaubris mier<br />

SemoTavazebul gamaspinZlebaze, gansakuTrebiT ki sigaretsa da alkoholze.<br />

ra unda icodes dasaqmebis kandidatma?<br />

miwveva sakvalifikacio Sexvedraze bolo da yvelaze mniSvnelovani etapia samuSaos<br />

Ziebisas. Cveni programis monawileebs unda SevaswavloT, Tu <strong>rogor</strong> unda moemzadon<br />

misTvis kargad. maT agreTve unda avuxsnaT, rom gasaubreba warumatebladac rom<br />

damTavrdes da samuSao ver miiRon, es mainc aaxloebs maT sasurvel mizanTan vinaidan:<br />

<br />

<br />

<br />

bevr damsaqmebelTan saubari Cvens momzadebulobaze da ostatobaze kargad<br />

moqmedebs da ramdenime gasaubrebis Semdeg aRar darCeba kiTxva, romelze pasuxis<br />

moZebnac gagviWirdeba.<br />

damsaqmebeli, romelzec karg STabeWdilebas movaxdenT, Cveni potenciuri<br />

“kontaqtia” sxva damsaqmebelTan.<br />

kargi STabeWdileba gvaZlevs Sans, rom am firmaSi SesaZloa momavalSi<br />

davsaqmdeT.<br />

<br />

Sexvedraze unda vaCvenoT damsaqmebels, rom masTan dasaqmeba CvenTvis<br />

mniSvnelovania. unda gamovxatoT misadmi pativiscema Cveni Sesabamisi CacmulobiT<br />

da varcxnilobiT, agreTve Tavazianobis formebiT (punqtualoba, Sesabamisi<br />

misalmeba da a.S.).<br />

sakvalifikacio saubris wayvanis wesebi<br />

sakvalifikacio gasaubreba Sexvedris gansakuTrebuli formaa. miRebulia rom<br />

Sexvedris dros 20% unda daikavos SekiTxvebma xolo 80% pasuxebma. praqtikaSi xdeba<br />

xolme, rom damsaqmebeli ufro mets saubrobs, vidre kandidati, amitom unda vecadoT<br />

ise waviyvanoT saubari, rom rac SeiZleba meti vTqvaT sakuTar Tavze. agreTve<br />

winaswar unda movamzadoT Cveni sakuTari SekiTxvebi, raTa rac SeiZleba meti gavigoT<br />

samsaxuris Sesaxeb. amasTanave unda gvaxsovdes, rom Zalze bevric ar vilaparakoT,<br />

radgan damsaqmeblis gulis gawvrileba bevri laparakiT Cvens imijze kargad namdvilad<br />

ar imoqmedebs. treningis monawileebs unda vaswavloT e.w. rTul kiTxvebze mokle<br />

da lakonuri pasuxebis gacema – esaa kiTxvebi finansur molodinebze, umuSevrobis<br />

mizezze, maTi, <strong>rogor</strong>c momavali muSakebis yvelaze did pliusebsa da minusebze.<br />

kandidats unda axsovdes, rom saubrisas Tvi aaridos “ara” da “hos”, es aris e.w.<br />

”Caketili” pasuxebi, romelTa meSveobiTac gasaubreba mosmenis xasiaTs iRebs da ara<br />

interaqtiuli dialogisa. yuradReba unda mivaqcioT imas, rom Cvens saubarSi naklebad<br />

iyos CarTuli sityvebi an uneburi pauzebi bgerebiT “eee” an “hm”. es mosaubris mier<br />

enis flobaze ver miuTiTebs, amitom saWiroa visaubroT mokle, magram dasrulebuli<br />

winadadebebiT. rTuli da Caxveuli winadadebebi imis mizezi xdeba, rom winadadebis<br />

bolos ukve aRar gvaxsovs, Tu risi Tqma gvindoda winadadebis dasawyisSi.<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

sakvalifikacio gasaubreba agreTve kargi saSualebaa, rom damsaqmeblis Sesaxeb<br />

CvenTvis saintereso informacia gavigoT.<br />

sakvalifikacio gasaubrebis Svidpunqtiani gegma<br />

sakvalifikacio gasaubreba <strong>rogor</strong>c wesi ZiriTadad Svid sakiTxs Seexeba xolme.<br />

fizikuri maxasiaTeblebi<br />

<strong>rogor</strong>ia moTxovnebi, romlebic Seexeba janmrTelobis zogad mdgomareobas, fizikur<br />

Zalas, gamZleobas, mxedvelobas, smenas, metyvelebas, garegnobas, asaks da a.S?<br />

kvalifikacia<br />

<strong>rogor</strong>i moTxovnebia ganaTlebis, teqnikuri codnis, specialuri momzadebis da<br />

profesiuli praqtikis sakiTxSi?<br />

inteleqti<br />

ra doneze moiTxoveba ligikuri azrovnebis, swavlisa da masalis aTvisebis unari?<br />

gansakuTrebuli niWi<br />

moiTxoveba Tu ara raime gansakuTrebuli niWi an unari da Tu moiTxoveba – <strong>rogor</strong>i?<br />

mag. teqnikuri niWi, ricxvebiT operirebis niWi, sakuTari azrebis advilad<br />

Camoyalibebis unari, SemoqmedebiTi niWi, adamianebTan muSaobis siyvaruli.<br />

gatacebebi<br />

Tu SeiZleba rom raime hobis, gatacebis qonam gagviadvilos samsaxuris miReba?<br />

– mag. xelsaqme, sporti, SemoqmedebiTi an sazogadoebrivi saqmianoba.<br />

xasiaTis niSnebi<br />

moiTxoveba Tu ara gundTan erTad muSaobis unari, iniciativis gamoCena,<br />

damoukideblad muSaobis an pasuxismgeblobis sakuTar Tavze aRebis unari,<br />

stresgamZleoba, sijiute, sxvebze gavlenis moxdenis unari?<br />

damatebiTi moTxovnebi<br />

ra damatebiT garemoebebs unda mieqces yuradReba? – mag. mgzavroba saxlamde,<br />

bavSvebze meurveoba, damatebiTi samuSao saaTebis aucilebloba, meuRlis<br />

samsaxuri da a.S.<br />

davfiqrdeT im adamianTan erTad, romelsac vexmarebiT samuSaos moZebnaSi, romelia<br />

misi Zlieri “punqtebi” am konteqstSi? romeli mxareebi unda wamovwioT win?<br />

5. testebi<br />

seleqciis sul ufro popularuli etapi xdeba testebi. maTi mizania adamianis<br />

fsiqikuri da fizikuri midrekilebebis kvleva, misi profesiuli kompetenturobis<br />

dadgena, testebi enebis codnaze da a.S.<br />

yvelaze xSirad gamoiyeneba testebi sazrianobaze, individualuri testebi, unarebis<br />

testebi, uTxariT amis Sesaxeb Tqveni treningebis monawileebs – dae es maTTvis<br />

moulodneloba ar iyos!<br />

zogierTi testisTvis SeiZleba kargad movemzadoT, vinaidan arsebobs xelmisawvdomi<br />

publikaciebi, romlebSic Zalze msgavsi davalebebia. isini gamoiyeneba fsiqometriuli<br />

- 0 –

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kvlevebisas. rac Seexeba individualur testebs, am SemTxvevaSi aseTi SesaZlebloba ar<br />

aris, vinaidan es testebi ikvleven iseT Tvisebebs, romlebic Cveni aRzrdis, cxovrebis<br />

stilis da xasiaTis Sedegia.<br />

umuSevrobasTan brZolis iniciativaTa magaliTebi:<br />

profesiuli aqtivizaciis partnioroba “animatori”<br />

umuSevroba, samwuxarod, Zalze gavrcelebuli problemaa. imis miuxedavad, rom<br />

poloneTSi bevri aqcia ganxorcielda Sromis bazris gasaZliereblad, umuSevroba<br />

jerjerobiT isev gadauWreli socialuri problemaa. xSir SemTxvevaSi SromiTi<br />

Suamavlobis Zalze formalizebuli procedura da umuSevrebTan uSualo muSaobis sistemis<br />

ganuviTarebloba, survils ukargaven umuSevrebs isargeblon saxelmwifo institutebis<br />

daxmarebiT. erT-erTi urTulesi problemaa Sromis bazarze marginalizebuli jgufebis<br />

(45 wels gadacilebuli pirebi) da arasaxarbielo poziciaSi myofi jgufebis (mag.<br />

axali kursdamTavrebulebi) profesiuli aqtivizacia. proeqti “animatori” zustad<br />

am xarvezebis aRmosafxvrelad iqna mofiqrebuli da realizebuli. proeqtis mTavari<br />

idea iyo 15 animatoris momzadeba samuSaos maZiebelTa SerCeul jgufebTan samuSaod.<br />

animatorebi unda gamxdariyvnen samuSaos maZiebeli pirebis meurve-partniorebi: maTi<br />

amocana iyo mxari daeWiraT umuSevari adamianebisTvis samuSaos Zebnis procesSi.<br />

animators daxmareba unda gaewia umuSevrebisaTvis samuSao SemoTavazebebis ganxilvaSi,<br />

gasaubrebisaTvis momzadebaSi, biznes– gegmebis damuSavebaSi. Aanimatorebis saqmianobas<br />

mTeli rigi sakiTxebi unda moecva. Ees iyo adgilobrivi garemos gacnoba da umuSevrobis<br />

safrTxis winaSe mdgomi pirebis identifikacia. Tavisi moRvaweobisas animatorebs unda<br />

eTanamSromlaT saxelmwifo institutebTan da arasamTavrobo organizaciebTan, romlebic<br />

umuSevrobis sakiTxebiT arian dakavebuli. animatoris samuSaos mniSvnelovani elementia<br />

Sromis bazarze informaciis mopoveba da misi beneficiantebisaTvis miwodeba.<br />

proeqti ganxorcielda 15 sxvadasxva institutisa da organizaciis mier. amasTan<br />

mTavari koordinatori iyo JeSuvis regionuli ganviTarebis saagento. proeqti<br />

iTvaliswinebda xuT-xuTi animatoris momzadebas podkarpackis savoevodos TiToeuli<br />

poviatisaTvis. saxeldobr-JeSuvis poviati-sasoflo teritoria, tarnobJegis poviati –<br />

postindustriuli teritoria da buSCadis poviati – yofili koleqtiuri meurneobebis<br />

teritoria.<br />

proeqtis didi nawili ganxorcielda sasoflo teritoriebze, sadac glexoba Warbobs<br />

da mosaxleobis cxovrebis done iyo da aris Zalze dabali. garda amisa mewarmeobisa<br />

da investiciebis dabali done ganapirobebs imas, rom aq Zalian cota samuSao adgili<br />

iqmneba. sawarmoebi, <strong>rogor</strong>c wesi mcire moculobisaa da adgilobriv bazarzea<br />

orientirebuli. udides problemas warmoadgens umuSevroba, romelic ZiriTadad<br />

axalgazrdobas moicavs (<strong>adamianebs</strong>, romelTac profesiuli gamocdileba ar gaaCniaT),<br />

agreTve qalebs (maT Soris martoxela dedebs). TumcaRa saSualo asakis adamianebSic<br />

sakmaod didia umuSevarTa wili. ganaTlebis arsebuli sistema ver pasuxobs Sromis<br />

bazris moTxovnebs.<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

Sesabamisad, proeqtis pirveli etapi iyo kompetenturi animatorebis momzadeba.<br />

treningebi sakiTxebis farTo speqtrs moicavda: kursebi socialuri samuSaos Temaze,<br />

fsiqologiis safuZvlebi, Sromis bazris funqcionireba, mewarmeobasTan dakavSirebuli<br />

problematika. saWiro iyo animatorebis ise momzadeba, rom maT SesZlebodaT<br />

SromiTi SemoTavazebebis kargad Sefaseba da maTi misadageba umuSevarTa codnasTan,<br />

SesaZleblobebTan da midrekilebebTan.<br />

TiToeul treninggavlil animators sameurveod Cabarebuli hyavda umuSevarTa<br />

erTi, konkretuli jgufi. proeqtis mimdinareobisas gamoikveTa xuTi gansxvavebuli<br />

jgufi: pirveli Sedgeboda unarSezRuduli adamianebisagan, meore martoxela<br />

dedebisgan, romlebic 7 wlamde asakis bavSvebs zrdidnen, mesame jgufSi Sediodnen<br />

25-dan 34 wlis asakamde qalebi, meoTxe jgufi dakompleqtda 45 wels zeviT asakis<br />

mamakacebisagan, xolo bolo, mexuTe jgufi Seadgeboda gimnaziis Semdgomi skolebis<br />

kursdamTavrebulebisagan.<br />

animatoris davalebebi TiToeul jgufTan muSaobisas iyo:<br />

1. miznobrivi jgufis moTxovnilebebis analizi da problemebis gansazRvra – miznobrivi<br />

jgufis problemebi ganisazRvra proeqtis dagegmvis periodSi da proeqtis<br />

msvlelobisas xelaxla gaanalizda. magaliTad martoxela dedebis jgufSi gamoikveTa<br />

Semdegi problemebi: dedebs ar hqondaT saSualeba TavianTi Svilebi uzrunvelyoT<br />

ZiZebiT im periodSi, roca isini samsaxuris ZiebiT iyvnen dakavebulni; es Tavis mxriv<br />

ganpirobebuli iyo saWiro finansebis ararsebobasTan. martoxela dedebis nawils<br />

dabali ganaTleba hqondaT, rac ganapirobebda maT daurwmuneblobas sakuTar TavSi,<br />

xels uSlida samuSaos moZebnasa da damsaqmeblebTan sakvalifikacio gasaubrebaSi.<br />

2. erToblivi gadawyvetilebebis SemuSaveba umuSevris individualuri situaciis<br />

gaumjobesebis mizniT – es damokidebuli iyo animatoris individualur midgomaze,<br />

magaliTad, erT-erTi mamakaci beSCadis jgufidan iyo usaxlkaro da Tanac<br />

alkoholiki. proeqtis farglebSi man ara marto profesia SeiZina, aramed binac<br />

iSova da alkoholizmisganac ganikurna.<br />

3. proeqtis monawileebis (beneficiarebis) mxardaWera – es mdgomareobda animatoris<br />

da jgufis wevrebis individualur SexvedrebSi. animatori kviraSi 5 dRe maT<br />

gankargulebaSi iyo ofisSi an satelefono kontaqze. igi atarebda jgufur da<br />

individualur mecadineobebs, saWiroebis SemTxvevaSi animatori jgufis wevrebs<br />

uwyobda Sexvedrebs fsiqologebTan da advokatebTan (iuridiuli konsultaciis<br />

misaRebad) da a.S. es yvelaferi rasakvirvelia ufaso iyo proeqtis farglebSi. xSirad<br />

animatori jgufis wevrebis ojaxur problemebsac agvarebda, uwerda gancxadebebs<br />

sxvadasxva uwyebaSi, eZebda maTi sxvadasxva piradi problemebis gadawyvetis gzebs.<br />

4. swavlisa da pirovnuli ganviTarebisken motivireba – treningebis saSualebiT, romlebic<br />

misadagebuli iyo jgufis wevrebis moTxovnebTan da individualuri gegmis mixedviT<br />

mimdinareobda, maT utardebodaT mecadineobebi komunikabelobis, Tavdajerebulobis<br />

da Sromis bazarze moZraobis unaris gamomuSavebis mizniT. profesiul kursebze<br />

maT SeeZloT SeeswavlaT manqanis marTva da aeRoT B da C kategoriis marTvis<br />

mowmobebi, agreTve SeeZloT aeTvisebinaT stilistis profesia, Taigulebis damzadeba,<br />

vizaJistoba, SemduRebloba da a.S. amis garda SeeZloT gaevloT kompiuteris da<br />

inglisuri enis kursebi.<br />

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proeqtis monawileebi (uSualo beneficiarebi) monawileobas iRebdnen<br />

mecadineobebSi, romlebic maT profesiul aqtivizacias, mobilurobis gazrdas,<br />

kompetenciis gaumjobesebas da potencialis gamovlenas uwyobda xels. umuSevar pirebs<br />

saSualeba hqondaT aemaRlebinaT TavianTi kvalifikacia sxvadasxva tipis treningebSi<br />

monawileobiT, romlebic maTi saWiroebis mixedviT iyo SerCeuli. maT Soris iyo<br />

marTvis mowmobis kursebi, enis kursebi da kompiuteruli kursebi. programis calke<br />

nawili mieZRvna ekonomikuri saqmianobis safuZvlebis Seswavlas. biznes – gegmebis<br />

weraSi programis monawileebs animatorebi exmarebodnen.<br />

yvela monawiles saSualeba hqonda Tavis meurvesTan erTad daewera individualuri<br />

moqmedebis gegma. individualuri moqmedebis gegma dgeba umuSevris an samuSaos maZieblis<br />

TanamonawileobiT da Sedgeba Semdegi nawilebisagan:<br />

SromiTi mowyobis samsaxuris SesaZlo daxmareba, romelic kanoniTaa<br />

gaTvaliswinebuli.<br />

umuSevris an samuSaos maZiebeli piris mier damoukideblad<br />

gansaxorcielebeli moqmedebebi samuSaos Ziebis kuTxiT.<br />

<br />

calkeuli moqmedebebis realizebis vadebi.<br />

SromiTi mowyobis samsaxuris TanamSromlebTan, profesiul mrCevelebTan da<br />

SromiTi mowyobis SuamavlebTan kontaqtebis vadebi, raodenoba da formebi.<br />

<br />

individualuri moqmedebebis gegmis realizaciis vadebi da pirobebi.<br />

Bbeneficiarebis yovel jgufs Tavisi specifika, moTxovnebi da molodinebi gaaCnia, rac<br />

mxolod maTTvisaa tipiuri. organizatorebis gasakvirad jgufebi, romlebTanac yvelaze<br />

advili gamodga muSaoba iyvnen: qalebi 25-dan 34 wlamde da axali kursdamTavrebulebi.<br />

yvelaze rTuli jgufi, <strong>rogor</strong>c ukve rekrutaciis etapzeve aRmoCnda, iyo 45 wels<br />

gadacilebul mamakacTa jgufi. bevri maTgani xangrZlivad umuSevari iyo, nawili<br />

ki “Savad” iyo dasaqmebuli. am dasaqmebulebs TavianTi “samsaxureobrivi movaleoba”<br />

xSirad xels uSlida regularulad daswrebodnen programiT gaTvaliswinebul<br />

mecadineobebs. JeSuvis poviatis monacemebiT programa “animatorSi” monawileobda 96<br />

adamiani romelTaganac 58%-ma iSova samuSao (aq Sedian isinic, vinc individualuri<br />

sawarmo daaregistrira). es programa SeiZleba gamodges <strong>rogor</strong>c samodelo nimuSi<br />

marginalizebul jgufebTan maTive adgilobriv garemoSi samuSaod. programa<br />

xorcieldeba maT adgilobriv garemoSi samuSaod. programa xorcieldeboda 2004 wlis<br />

noembridan 2007 wlis agvistos bolomde, uSualo muSaoba proeqtis beneficiarebTan<br />

mimdinareobda 2006 wlis ivlisidan 2007 wlis ivlisamde.<br />

adgilobrivi organizaciebis roli umuSevrobasTan brZolaSi<br />

dukagjinis raioni, sadac “partiorebi–poloneTis” fondi muSaobda, kosovos<br />

uRaribes raionebs ganekuTvneba. 2008 wels umuSevroba qalTa Soris 70%-s aRwevda,<br />

qalebi xelmZRvanelobdnen adgilobrivi firmebis mxolod 6-7%-s (magaliTisTvis<br />

poloneTSi es procenti 34-s Seadgens). bevri ojaxi omis Semdeg mamakacebis gareSe<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

darCa (mamebi, qmrebi, Zmebi), romlebic manamde ojaxis marCenlebi iyvnen. ekonomikurma<br />

siduxWirem qalTa nawili aiZula, rom samuSaos Sovnaze ezrunaT. bevr maTgans adre<br />

arasdros emuSava. samsaxuri ojaxis gareT yofnasTanaa dakavSirebuli da es <strong>rogor</strong>c<br />

wesi, am qalebis uaxloes garemocvaSi mowonebas ar imsaxurebs, Sesabamisad aq qalebTan<br />

muSaobisas saWiro iyo bevri barieris gadalaxva da agreTve maTi mamakacTa garemoSi<br />

integracia. es aucilebeli iyo, vinaidan qali kosovoSi ganixileba mamakacuri prizmidan<br />

pirvel rigSi, <strong>rogor</strong>c coli, deda, da, Svili da a.S. rac imaze miuTiTebs rom mamakacis<br />

mxardaWerisa da misi Tanxmobis gareSe qals sazogadoebaSi funqcionireba uWirs.<br />

sapilotaJo etapi: moTxovnaTa kvleva<br />

moqmedebaTa pirvel etapze fondma gadawyvita Caetarebina kvleva, romelic<br />

gamoavlenda qalis rols adgilobriv sazogadoebaSi. am kvlevis Sedegebi Zalze<br />

sasargeblo gamodga qalebTan muSaobis Semdgomi strategiis gansazRvrisaTvis da<br />

maTi problemebis identifikaciisaTvis. kvlevebis daskvna erTmniSvnelovani iyo:<br />

aucilebelia dadebiTi atmosferos Seqmna mewarme qalebisaTvis da saWiro codnisa da<br />

informaciis gadacema im qalebisaTvis, romlebic Sromis bazarze TavianTi poziciis<br />

gamyarebas cdiloben.<br />

meore etapi – sapilotaJo moqmedebebi<br />

proeqtis moqmedebebi koncentrirebuli unda yofiliyo qalTa mewarmeobis<br />

popularizaciaze mediaSi, sazogadoebaSi da aseve adgilobriv xelisuflebaSi. proeqtis<br />

am etapis arsebiTi elementebi iyo biznesSi moRvawe aqtiuri qalebis warmoCena <strong>rogor</strong>c<br />

mniSvnelovani faqtorisa, romelic qveyanaSi mimdinare reformebze dadebiT gavlenas<br />

axdens. saWiro iyo Cveneba imisa rom qalebs gavlena aqvT ekonomikis aRorZinebaze<br />

da sazogadoebis materialuri mdgomareobis gaumjobesebaze. am kuTxiT proeqtis<br />

farglebSi Catarda ori mniSvnelovani RonisZieba:<br />

mewarme qalTa gamofena–bazroba “Made in Kosowo”, romelzec warmodgenili iyo<br />

produqtebi da momsaxureba firmebisa, romlebsac qalebi xelmZRvaneloben.<br />

gamofena Catarda q. pejiSi 2007 wels 5-9 seqtembers da warmodgenili iyo 50<br />

firma mTeli kosovodan.<br />

<br />

konkursi “wlis biznesvumeni”, romlis uSualo mizanic iyo gamoevlina da<br />

daejildovebina qalebi, romlebmac saukeTeso Sedegebs miaRwies vaWrobis,<br />

priStina, kosovo, 2008.<br />

fondi `partniorebi<br />

- poloneTis~ programa<br />

`warmoebulia kosovoSi~<br />

- –

---

momsaxurebisa da warmoebis sferoSi.<br />

proeqtis sapilotaJo fazaSi Catarda 21 treningi buRalteriaSi, molaparakebis<br />

warmoebaSi, prezentaciasa da komunikaciaSi, romlebSic monawileobdnen sxvadasxva<br />

qalaqebidan da regionebidan warmodgenili qalTa jgufebi. am gziT sxvadasxva regionis<br />

umuSevar qalebs gauCndaT saSualeba gacnobodnen da daaxloebodnen erTmaneTs,<br />

gaeziarebinaT erTmaneTisTvis azrebi, emsjelaT samuSaos povnis saSualebebze.<br />

treningebi tardeboda sxvadasxva qalaqebSi, konkretulad ki im qalaqebSi, sadac qalTa<br />

jgufebis warmomadgenlebi cxovrobdnen. am treningebis daskvnebi gaxda programis<br />

ZiriTadi nawilis konstruirebis safuZveli, romelic ganxorcielda Semdeg wels.<br />

qalTa ekonomikuri aqtiurobis centrebi<br />

2007 wels Catarebul pilotaJis daskvnebi erTmniSvnelovani iyo: qalebis<br />

profesiuli aqtivizaciisaTvis aucilebelia gavzardoT adgilobrivi organizaciebis<br />

potenciali romlebic maT grZelvadian da sistematur mxardaWeras gauweven. aqedan<br />

gamomdinare programis mTavar miznad iqca dukagjinis regionis adgilobrivi partniori<br />

organizaciebis potencialis gaZliereba, raTa maT SesZlebodaT damoukideblad<br />

CaetarebinaT treningebi umuSevari qalebisTvis da mxari daeWiraT iniciativebisaTvis<br />

maTi ekonomikurad gaaqtiurebis sakiTxSi.<br />

moqmedebebi sam etapad daiyo:<br />

1. treningebi trenerebisaTvis adgilobrivi organizaciebis komptenciis gazrdis<br />

sakiTxSi. dukagjinis regionSi ar hqondaT saSualeba maRalxarisxiani treningebis<br />

Catarebisa, iyo kvalifikaciuri trenerebis nakleboba, amitom treningebi<br />

ZiriTadad did qalaqebSi iyo koncentrirebuli. fondma gamoacxada Ria konkursi<br />

trenerebisaTvis da am gziT arCeuli 12 piri miwveul iqna mewarmeobis trenerTa<br />

mosamzadebeli treningebis seriaSi monawileobis misaRebad. meore etapze 4 Tvis<br />

ganmavlobaSi trenerebma zedamxedvelobis qveS Caatares 13 treningi daaxloebiT<br />

200 adamianisaTvis dukagjinis regionSi da erTi treningi 17 adamianisaTvis q.<br />

- –<br />

priStina, kosovo, 2008.<br />

fondi `partniorebi<br />

- poloneTis~ programa<br />

`warmoebulia kosovoSi~

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

kukesSi (Crd. albaneTi) Temaze “samewarmeo saqmianobis dagegmva”. am treningebze<br />

monawileebi gaecnen TavianTi biznesebisa da ideebis konstruirebisa da aRweris<br />

safuZvlebs. aseTi unar-Cvevebis gamomuSaveba uadvilebda maT fiqrs bazarze,<br />

adgilobrivi sazogadoebis moTxovnilebebze, konkurenciasa da reklamaze. maT<br />

agreTve gauadvildaT gayidvis strategiis dagegmva (kosovoSi ekonomikuri zrda<br />

ZiriTadad kerZo seqtorzea damokidebuli – uwinares yovlisa mcire biznesze). am<br />

tipis treningebis saWiroeba gamomdinareobda im faqtidan, rom kosovoel qalebs<br />

Soris zogadad Zalze dabali done iyo codnisa imis Sesaxeb, Tu <strong>rogor</strong> unda<br />

daviwyoT sakuTari biznesi an <strong>rogor</strong> veZeboT samuSao.<br />

2. ganxorcielda qalTa ekonomikuri aqtiurobis centrebis programa. Ria konkursis<br />

gziT adgilobriv organizaciebs miecaT 4 mini-granti, romelic gamiznuli<br />

iyo qalTa profesiuli aqtivizaciisa da maTi kvalifikaciis amaRlebisaTvis.<br />

gamarjvebulma organizaciebma Zalze mravalferovani aqciebi ganaxorcieles.<br />

dasawyisSi Catarda treningebi umuSevari meddebisaTvis, romlis drosac meddebs<br />

aswavlidnen situaciis marTvis sxadasxva meTodebs, dasaqmebis proceduris<br />

detalebs, umartavdnen maTi profesiis Tanamedrove aspeqtebs. Semdeg Catarda<br />

treningebi soflis macxovrebeli qalebisaTvis ekologiurad sufTa meurneobis,<br />

bostneulis konservaciisa da sxva Temebze. iyo treningebi, sadac aswavlidnen<br />

kompiuterul programebs Potoshop da Corel Draw. organizatorTa survili<br />

iyo rom monawileebs swavlebis damTavrebis Semdeg CamoeyalibebinaT grafikuli<br />

proeqtirebis studia, sadac gakeTdeboda plakatebi, savizito baraTebi,<br />

sareklamo furclebi da a.S. dotaciis wyalobiT aseve Catarda treningebi soflis<br />

macxovrebeli qalebisaTvis mefutkreobisa da futkris cvilisgan miRebuli<br />

produqtebis Temaze. garda amisa damatebiT Catarda 4 seminari mewarmeebisa da<br />

adgilobrivi xelisuflebis warmomadgenelTaTvis evrokavSiridan wamosuli<br />

daxmarebebis Temaze.<br />

3. fondma gamoiyena pozitiuri gamocdileba romelic erTi wliT adre Catarebuli<br />

pilotaJis dros dagrovda. isev Catarda qalTa mier marTuli firmebis gamofena<br />

– bazroba “Made in Kosowo” amjerad ukve qalaq priStinaSi. sami dRis ganmavlobaSi<br />

38 firma reklamas uwevda TavianT produqtebs da yidda maT. warmodgenili<br />

iyo bostneulis konservebi, biJuteria, dekoratiuli produqcia, tradiciuli<br />

priStina, kosovo, 2008.<br />

fondi `partniorebi<br />

- poloneTis~ programa<br />

`warmoebulia kosovoSi~<br />

- –

---

priStina, kosovo, 2008.<br />

fondi `partniorebi<br />

- poloneTis~ programa<br />

`warmoebulia kosovoSi~<br />

kostiumebi. gamofenis gaxsnaze mravlad iyvnen adgilobrivi xelisuflebisa da<br />

mediis warmomadgenlebi, gamofena–bazrobas daaxloebiT 1500 stumari ewvia.<br />

xelmeored Catarda wlis saukeTeso biznesvumenis gamosavleni konkursi. masSi<br />

monawileoba miiRo 300-ma mewarme qalma mTeli kosovodan. konkursis finali<br />

6 dekembers Catarda priStinaSi. masSi monawileoba 150-mde adamianma miiRo: es<br />

qalTa mewarmeobis popularizaciis mSvenieri saSualeba aRmoCnda. dajildovda<br />

eqvsi mewarme qali Semdeg kategoriebSi: vaWroba – wvrili da saSualo biznesi,<br />

vaWroba–msxvili biznesi, momsaxureba – wvrili da saSualo biznesi, momsaxureba<br />

– msxvili biznesi, warmoeba – wvrili da saSualo biznesi, warmoeba – msxvili<br />

biznesi, agreTve gaica specialuri jildo inovaciisaTvis soflis meurneobaSi.<br />

2009 wlidan am iniciativebis bedi adgilobrivi organizaciebis xelSia. fondi<br />

imedovnebs rom gamococxlebuli potenciali saSualebas micems maT nayofierad<br />

iRvawon qalebisaTvis.<br />

koniakuvuri maqmanebi – tradicia da biznesi<br />

koniakuvi poloneTis samxreTSi ganlagebuli sofelia, CexeTisa da slovakeTis<br />

sazRvrebTan axlos. igi Slonski beskidis mTebSi mdebareobs, mis macxovreblebs ki<br />

istebnianski mTielebs uwodeben. maTi saxeli adgilis dasaxelebidan modis, romelsac<br />

istebna hqvia. poloneTis am kuTxis peizaJebi Zalze Tvalwarmtacia, mTebi naZvis tyeebiTaa<br />

dafaruli, moCqefen mTis nakadulebi, haeri sufTaa. misi bunebrivi Rirsebebidan da<br />

silamazidan gamomdinare koniakuvi turistebs Soris Zalze popularulia. aq Camodian<br />

turistebi <strong>rogor</strong>c mTeli poloneTidan aseve ucxoeTidanac.<br />

koniakuvs, iseve <strong>rogor</strong>c raionis sxva soflebs iavoJinkasa da istebnas mdidari<br />

kulturuli tradiciebi aqvs, romlebiTac macxovreblebi amayoben da romlebsac isini<br />

ufrTxildebian. kulturis elementi, romelic koniakuvs sxva soflebisagan ganasxvavebs<br />

es maqmanebia, romlebsac qalebi CxirebiT qsoven. maqmanebis qsovis tradicia e.w.<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

“heklovanie” (savaraudod modis germanuli sityvidan “Haekeln” – CxirebiT qsova)<br />

me-19 saukuneSi iRebs saTaves. Tavidan maqmanebs gacilebiT ufro rTuli meTodiT,<br />

sxvanairi CxirebiT qsovdnen. maqmanis moxatulobasa da mis saxelebs ostati qalebi<br />

bunebas esesxebodnen. ase Cndeboda foTlebi, yvavilebi, xili, gulebi da a.S. xalxur<br />

xelovnebas imTaviTve gamoyenebiTi xasiaTi hqonda, yvela misi elementi raRacaSi<br />

gamosadegi unda yofiliyo. xalxuri nakeTobebis ostatebisTvis ucnobi iyo cneba<br />

“xelovneba xelovnebisaTvis”. isini TavianT niWs imisTvis iyenebdnen, rom yoveldRiuri<br />

gamoyenebis nivTebi moerToT, iseve <strong>rogor</strong>c sadResaswaulo da sakraluri “saRvTo”<br />

nivTebi.<br />

aseve xdeboda maqmanebis SemTxvevaSic. Tavidan isini <strong>rogor</strong>c mosarTavi elementi<br />

ise gamoiyeneboda, maT iyenebdnen <strong>rogor</strong>c gaTxovili qalis Tavsaburavis mosarTavs,<br />

romelic qals Tavsafris qveS hqonda. mogvianebiT daiwyes maqmanebis keTeba sxvadasxva<br />

nivTebze - mrgval da ovalur sufrebze (isini dRemde yvelaze ufro popularulia<br />

da koniakuvur manqanebTan asocirdeba), fardebze, agreTve tansacmlis elementebze -<br />

mag. sayeloebze, xelTaTmanebze. maqmanebma kansakuTrebuli popularoba me-20 saukunis<br />

Sua xanebSi moipoves, rodesac Seiqmna saxalxo ostatTa sawarmo, romelic xalxuri<br />

xelovnebis centris dakveTebze muSaobda. misi damfuZnebeli maria gvareki maqmanebis<br />

elCad iqca xolo misi nakeTobebi msoflios gamoCenil pirovnebebTanac xvdeboda (mag.<br />

belgiisa da inglisis dedoflebi, papi ioane pavle II, prezidenti kenedi). koniakuvSi<br />

dRemde moqmedebs maria gvarekis saxelobis maqmanebis muzeumi, romelsac amJamad misi<br />

rZali uZRveba.<br />

sistemis cvlilebasTan erTad maqmanebi poloneTSi nel-nela daviwyebas mieca.<br />

adamianebi dasavlurma, masobrivma, “modurma” nivTebma gaitaca. iseTi STabeWdileba<br />

iqmneboda, rom qalebis ufrosi Taobis wasvlasTan erTad maqmanebis xelovnebac<br />

gaqreboda. axalgazrda qalebi TavianTi profesiuli saqmianobiT iyvnen dakavebulni<br />

da CxirebiT qsovisTvis dro ar hqondaT, patara gogonebs ki TiTqmis warmodgenac ar<br />

hqondaT am xelovnebaze. sabednierod kidev rCebodnen maqmanis ostatebi romlebic<br />

qsovdnen maqmanebs axalgazrdobisaTvis, TavisTvis, zogjer ki turistebisTvisac,<br />

romlebic im adgilebSi gamoCndebodnen xolme. situacia 2003 wels Seicvala roca<br />

pirveli maqmanebiani stringebi gamoCnda. poloneTSi maT didi interesi gamoiwvies miT<br />

ufro, rom isini kamaTis sagani gaxdnen. maqmanebis zogierTi asakovani ostati, romelic<br />

xalxuri rewvis amxanagobaSi iyo gaerTianebuli acxadebda, rom intimur adgilebze<br />

manqanebis adgili ar iyo. sxvebi amaSi cuds verafers xedavdnen da Tvlidnen, rom<br />

radgan iyo moTxovna, is unda dakmayofilebuliyo. stringebis wyalobiT koniakovi<br />

popularuli gaxda, gamoCnda statiebi presaSi, televizia interviuebs arTmevda<br />

manqanebis ostatebs, xolo koniakovSi moxvedrili yvela turisti Tavs valdebulad<br />

Tvlida, rom iqidan intimuri TeTreulis kompleqti wamoeRo. SeiZleba iTqvas rom<br />

stringebma koniakuvelebSi mewarmeobis niWi gaaRviZa. gamoCnda internet-maRaziebi<br />

romlebic maqmanebian TeTreuls sTavazobdnen momxmarebels. koniakuvis yvela<br />

kuTxeSi SeiZleboda maqmanebiani nawarmis yidva. zogierTi ostati maqmanebs xalxuri<br />

rewvis galereaSi abarebda, sxvebi TviTon yiddnen. maqmanebze fuls akeTebdnen<br />

araadgilobrivi mewarmeebic, romlebic biTumad yidulobdnen maqmanebs koniakuvSi da<br />

Semdeg mTeli poloneTis masStabiT da sazRvargareTac ki yididnen. miuxedavad imisa,<br />

rom konkurencia didi iyo, maqmanebis ostatebs Soris Surs an arajansaR Sejibrebas<br />

adgili ar hqonia. TiToeuli ostati cdilobda saukeTeso nawarmi Seeqmna, magram<br />

erTmaneTs uziarebdnen ideebs, moxatulobis nimuSebs da arc erTi ar cdilobda<br />

rame daepatentebina da gansakuTebuli saavtoro ufleba hqonoda. maqmanebis qsova<br />

- –

---

qalebisaTvis yovelTvis iyo integraciis saSualeba da ara marto saqmianoba. isini<br />

erTad ikribebodnen, qsovdnen maqmanebs da maslaaTobdnen xolme.<br />

SeiZleba iTqvas, rom maqmanebis wyalobiT mTeli koniakuvis sazogadoebis<br />

integracia Sedga. maT aqvT raRac saerTo, riTac SeiZleba Tavi moiwonon, miT umetes,<br />

rom es raRac maTi xelebiTaa Seqmnili da ufro faseulia. garkveulwilad Sedga<br />

TaobaTa integracia, radgan maqmanebis qsova moduri gaxda da axalgazrda gogonebi<br />

siamovnebiT swavloben mas TavianTi dedebisa da bebiebisagan. maT ician, rom es codna<br />

Zalze faseulia da gacnobierebuli aqvT, rom ekuTvnian Tems, romelsac unikaluri<br />

kulturuli tradicia gaaCnia. mokle xanSi maqmanebis ostatebma gaafarToves TavianTi<br />

nakeTobebis asortimenti. maqmanebiani stringebis garda isini klientebs sTavazobdnen<br />

azRudebs, trusebs, perangebs, xelmisawvdomi iyo agreTve halstuxebi da stringebi<br />

mamakacebisaTvis, TumcaRa ucnobia ramdenma kacma gariska am stringebis SeZena. garda<br />

amisa maqmanebis ostatma qalbatonebma garderobis kidev bevri komponentis warmoeba<br />

daiwyes. dRes koniakuvSi SeiZleba SeiZinoT maqmanebiani bluzebi, qvedaboloebi da<br />

TviT saqorwino kabebic ki! TumcaRa qalbatonebi, romlebic maT awarmoeben, yoveli<br />

kabis damTavrebisas amboben, rom es boloa, radgan aseT kabaze Zalian didi Sroma midis<br />

da klientTan winaswar SeTanxmebuli fasi yovelTvis ar Seesabameba kabaze daxarjul<br />

Sromas. am yvelafris garda, maqmanebis ostatebi akeTeben naZvis xis saTamaSoebs<br />

(angelozebi, burTebi, varskvlavebi), saaRdgomo kurdRlebs, yvavilebis Taigulebs,<br />

kalaTebs, Tojinebs, biJuterias da mraval sxva rames, maT fantazias WeSmaritad<br />

sazRvari ar aqvs!<br />

asortimentis gazrda Zalian zusti svla aRmoCnda, radganac stringebze “avardnam”<br />

raRac drois Semdeg gaiara, xolo sxva nawarmi kvlavac popularobiT sargeblobs.<br />

ra Tqma unda yvelaze xelmisawvdomi maqmanebiani sufrebia, magram mravalferovani<br />

arCevanis pirobebSi yovelTvis SeiZleba SevarCioT sxva aranakleb originaluri ram.<br />

moda maqmanebze popularizaciis mniSvnelovani instrumenti gaxda ara marto TviT<br />

koniakuvisTvis, aramed mTeli am raionisTvis da TviT regionisTvisac ki. koniakuvs<br />

bevri turistuli Rirseba aqvs, igi mimzidvelia <strong>rogor</strong>c zafxulobiT aseve zamTarSi,<br />

magram rom ara maqmanebi, mravali adamianisTvis es Rirsebebi ucnobi darCeboda.<br />

bevri turisti, romelic adre koniakuvSi stringebisTvis Camovida, axla ubralod<br />

dasasveneblad brundeba.<br />

ramdenime wlis win Slonski beskidSi mdebare ramdenime gminam (raionma), maT Soris<br />

istebnam, xelSekruleba dado, romelic miznad regionis turistul popularizacias<br />

isaxavs. turistuli SeTavazebis mniSvnelovani elementia maqmanebis qsovis xelovnebis<br />

gacnoba da maTi SeZenis SesaZlebloba. koniakuvuri maqmanebi Taviseburad unikaluri<br />

nawarmia da isini gamoirCevian im masobrivi warmoebis plastikuri suvenirebisagan,<br />

romlebsac sxva adgilebSi SemogvTavazeben. koniakuvuri maqmanebi SeiZleba adgilobrivi<br />

produqtis ganviTarebis magaliTad gamodgnen. maT xeli Seuwyves mTeli regionis<br />

popularizacias iseve <strong>rogor</strong>c adgilobrivi qalbatonebis potencialis gaZlierebas.<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

nawili II.<br />

gza warmatebisken<br />

- saxelmZRvanelo<br />

qalebisTvis, visac surT<br />

sakuTari saqmis dawyeba<br />

gza warmatebisken aris saxelmZRvanelo, romelic daiwera specialurad qalebiTvis,<br />

da miznad isaxavs daexmaros maT gaZlierdnen ekonomikurad. am wignis avtors, meri<br />

jeimisons, organizaciidan “neiTiv menejment servisis”, gaaCnia mdidari gamocdileba<br />

ara mxolod konsultirebaSi, aramed biznesis warmoebaSic. wignis momzadebisas<br />

is Sexvda da esaubra bevr individualur mewarme qals, qalTa organizaciebis<br />

warmomadgenlebs, gaiTvaliswina maTi mosazrebebi da rCevebi da Seqmna martivi da<br />

praqtikuli saxelmZRvanelo maTTvis, visac surs daiwyos sakuTari biznesi. vfiqrobT,<br />

“gza warmatebisken” gamoadgeba ara mxolod mewarmeobiT dainteresebul <strong>adamianebs</strong>,<br />

aramed organizaciebsa da konsultantebs, romlebic muSaoben umuSevrebTan.<br />

ra unda vicode biznesis dawyebis win?<br />

qalebi, romlebic dakavebulebi arian biznesiT, amboben, rom motivacia,<br />

mizanswrafuloba da simtkice Zalian mniSvnelovania yvelasTvis, vinc biznesiTaa<br />

dakavebuli. biznesis warmoebas sWirdeba ufro meti, vidre dilis cxridan saRamos<br />

xuTamde muSaoba. Tqven unda uxelmZRvaneloT bizness, Tumca xSirad mogiwevT<br />

paralelurad damlagebelad, buRaltrad, marketingis menejerad da ZiZad muSaoba.<br />

ra Tqma unda, qalTa umetesobisTvis araferia axali ramdenime saqmeze erTdrouli<br />

pasuxismgeblobis aRebaSi, miTumetes, rodesac xelfasi dabalia, xolo ojaxis an<br />

naTesavebis mxridan daxmareba – Zalze mwiri. pasuxismgeblobebis amgvari ganawilebis<br />

unari Zalze sasargebloa qalisTvis, romelsac surs biznesis dawyeba.<br />

“Tu mogwonT Tqveni idea, gamoiCneT simtkice da bolomde miyeviT mas” – ambobs erTerTi<br />

qalbatoni, romelsac sakuTari biznesi gaaCnia.<br />

Tu Tqven fiqrobT biznesis dawyebas, dausviT sakuTar Tavs Semdegi kiTxvebi:<br />

mzad var aviRo pasuxismgebloba?<br />

var Tu ara kargi lideri da menejeri?<br />

<br />

SemiZlia Tu ara bolomde mivyve saqmes, romelsac daviwyeb?<br />

- 0 –

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var Tu ara kargi organizatori da SemiZlia Tu ara Canawerebis warmoeba?<br />

miyvars adamianebi?<br />

<br />

SemiZlia Seveguo gaurkvevlobas?<br />

qalebma, romlebmac daiwyes sakuTari biznesi, dainaxes amis SesaZlebloba bazarze.<br />

rodesac maT hkiTxes, saidan moifiqres biznesis idea – zogierTma Tqva, rom dainaxa<br />

amis saWiroeba mis sofelsa Tu TemSi. magaliTad, erTma qalbatonma daiwyo Targmanebis<br />

biznesi, meorem ki daapira gaxsnas mzrunvelobis centri, romelic mouvlis sazRvargareT<br />

momuSave pirebis moxucebul mSoblebs.<br />

ra sargebels momitans biznesis dawyeba?<br />

warmatebuli biznesis Seqmna da SenarCuneba Zalze madlieri saqmea. saxlSi warmoebuli<br />

biznesi saSualebas aZlevs zogierT qals moipovon saarsebo saxsrebi da amavdroulad<br />

ojaxsac mixedon. erTma qalbatonma brZana:<br />

adre yoveldRe qalaqSi davdiodi da dRis ganmavlobaSi 13-14 saaTi gasuli<br />

viyavi saxlidan. saxlSi dabrunebisas ojaxisTvis unda mimexeda da ise viRlebodi,<br />

rom SabaT-kviras aRarafris Tavi ar mqonda. gadavwyvite damewyo biznesi da<br />

SemeTavazebina analitikuri statiebis weris momsaxureba. nel-nela bavSvebi<br />

daizardnen da mec SevZeli meti saqme ameRo. axla ukve 15 welia am biznesSi var.<br />

ukve sakmaod damoukidebeli gavxdi, Tumca muSaoba mainc miwevs.<br />

meore qalbatonma brZana, rom bostneulis konservirebam da gayidvam Semata mas<br />

sakuTar TavSi rwmena da Tavdajerebuloba, da is amayobs imiT, rom aseTi gemrieli<br />

produqcia aqvs. qalebma aseve axsenes, rom SeZles daesaqmebinaT maTi Tanasoflelebic,<br />

da, amgvarad, garkveuli megzuroba da konsultirebac ki gauwies sxva qalebs.<br />

ra riski axlavs Tan sakuTar bizness?<br />

sakuTari saqmis dawyebas yovelTvis Tan axlavs garkveuli riski, magram yvelaze<br />

ufro mZime riskia mcireodeni dazogili fulis biznesSi Cadeba. meore sirTule,<br />

romelsac yvelaze ufro xSirad asaxeleben qalbatonebi, aris stabiluri xelfasis<br />

daTmoba da usafrTxoebis grZnobis dakargva.<br />

da kidev ramdenime momenti, romelzec unda davfiqrdeT:<br />

<br />

izolireba da mudmivi saWiroeba izruno sakuTari produqtis Tu momsaxurebis<br />

gayidvaze;<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

drois grZeli periodebi regularuli Semosavlis gareSe;<br />

mxardaWeris mopoveba ojaxis, megobrebisa da Temisgan;<br />

“kacebis” samyaroSi Tanasworuflebiani arseboba;<br />

warumateblobis SiSi, daurwmunebloba sakuTar TavSi;<br />

<br />

teqnikuri mxardaWeris uqonloba, magaliTad kompiuteris SesakeTeblad an<br />

sabuRaltro momsaxurebis moTxovnis mizniT.<br />

arsebiTad, warmatebis miRweva mxolod garkveuli riskis fasadaa SesaZlebeli. <strong>rogor</strong>c<br />

erT-erTma qalbatonma Tqva, “namdvilad arsebobs SiSis faqtori, magram es jansaRi<br />

SiSia, radgan mudmiv mzadyofnasa da daZabulobaSi gamyofebs”. Tumca, arsebobs riskis<br />

Semcirebis gzebic. erT-erTi aseTi gzaa dagegmva.<br />

<strong>rogor</strong> mivxvde rom ukve mzad var?<br />

sanam biznesis samyaroSi kars SeaRebT, mniSvnelovania icodeT Tqveni Zlieri da<br />

susti mxareebi. amiT SeamcirebT risks da Tavidan aicilebT warumateblobas.<br />

erT-erTma warmatebulma qalma biznesmenma gviTxra, rom kargad SeeZlo misi<br />

produqciis marketingis (anu gayidvaze mimarTuli saqmianobis) gaZRola, magram<br />

moikoWlebda cifrebSi da Canawerebis warmoebaSi. amis gamo man mimarTa adgilobriv<br />

sabuRaltro kompanias raTa misi sabuTebi wesrigSi yofiliyo. amis gamo TviTon<br />

mas gamouTavisuflda dro, romelic moxmarda isev da isev produqciis marketings.<br />

saboloo jamSi is Tanxa, rac man daxarja sabuRaltro firmis dakontraqtebisTvis,<br />

sakmaod swrafad daifara damatebiTi gasaRebis xarjze.<br />

garda Zlieri da susti mxareebis gaazrebisa, mniSvnelovania saqmis kargad organizeba.<br />

zogierTi qalisTvis ojaxTan dakavSirebuli problemebis SeTavseba biznesTan sakmaod<br />

rTuli barieri xdeba. aseTebi arian martoxela dedebi, romlebsac ar gaaCniaT sakmarisi<br />

mxardaWera ojaxebidan, gansakuTrebiT ki rodesac isini naTesavebisgan mowyvetilad did<br />

qalaqebSi cxovroben. mniSvnelovania aseTi sirTuleebis gaTvaliswinebac da winaswari<br />

gaTvla imisa, Tu <strong>rogor</strong> SeiZleba maTi SedarebiT umtkivneulod mogvareba.<br />

zogierTi qalisTvis biznesis dawyebisTvis saukeTesoa is dro, rodesac bavSvebi<br />

ukve daizardnen da SeuZliaT Tavad izrunon sakuTar Tavze. sakmaod bevrma 40 wels<br />

gadacilebulma qalbatonma moaxerxa gardaeqmna sakuTari hobi Semosavlian biznesad.<br />

biznesis dawyebis win Zalian mniSvnelovania yvela sargebelis da SesaZloa garTulebebis<br />

winaswari awon-dawonva, magram rodesac gadawyvetileba miRebulia – imoqmedeT!<br />

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a Tanxis gaReba momiwevs?<br />

biznesis dawyebisas umjobesia CadoT masSi Tqveni sakuTari saxsrebis maqsimaluri<br />

raodenoba. imisaTvis, rom gamoyon damatebiTi dafinanseba, finansuri institutebi,<br />

iseve <strong>rogor</strong>c saxelmwifo programebi iTxoven mesakuTris Tanxobriv Tanamonawileobas<br />

biznesis mTliani Rirebulebis 15-dan 50%-mde.<br />

warmatebuli qalebis mier moyolili magaliTebidan Cans, rom Tavidan isini mcirediT<br />

iwyebdnen, raTa sakuTari finansuri monawileoba realuri yofiliyo. SemdgomSi,<br />

rodesac saqmem Semosavlis motana daiwyo, isini gafarTovdnen da gazardes masStabebi.<br />

ase mciredidn dawyeba sakmaod kargi gamosavalia kidev imitomac, rom qalebs SeuZliaT<br />

iswavlon saqmis warmoeba zedmetad gariskvis gareSe. erTi axalgazrda qalbatoni,<br />

romelsac axla silamazis saloni aqvs mflobelobaSi, erT dros or adgilas muSaobda,<br />

rom Seegrovebina biznesis usafrTxod dasawyebad saWiro fuli. amJamad mas ramdenime<br />

SeTavazeba aqvs sxvadasxva damfinanseblisgan.<br />

aucilebelia aseve sakuTari Sromis, anu im droisa da energiis gaTvaliswineba,<br />

romlis Cadebac mogiwevT saqmeSi piradad Tqven.<br />

<strong>rogor</strong> SevimuSavo produqti an idea?<br />

biznesisTvis bevri sxvadasxva tipis momsaxurebis Tu produqtis mofiqrebaa<br />

SesaZlebeli. kveba, tansacmeli, dasufTaveba, mSenebloba, buRalteria, personalis<br />

marTva, bavSvebis movla, interneti, kompiuteruli grafika, sxvadasxva xelsaqme –<br />

biznesis sferoebia.<br />

Tu Tqven ar trialebT biznes garemoSi da ar gagaCniaT uaxloes megobarTa an<br />

naTesavTa wreSi warmatebuli biznesis magaliTebi, albaT giWirT amoicnoT biznesis<br />

SesaZlebloba. magram sinamdvileSi xSirad yvelaferi imazea damokidebuli, Tu saidan<br />

daviwyebT.<br />

martoxela dedam stumrad mosul Svilis megobrebs gemrieli sasusnavi gaumzada.<br />

Semdeg man gadawyvita gaeyida es sasusnavi Tavis sofelSi, cota xanSi gaafarTova<br />

asortimenti da patara maRaziac gaxsna.<br />

qalbatonma SeamCnia, rom mis samezobloSi sul ufro meti qali gadioda samsaxurSi.<br />

igi dainteresda, xom ar sWirdebodaT maT saxlis dasufTaveba. gaesaubra maT da<br />

gaarkvia, rom kviraSi 5-6 saxlis dalagebis varianti eqneboda. 55 wlis asakSi man<br />

moipova tarebis ufleba, iyida axali mtversasruti da daiwyo sakmaod warmatebuli<br />

dasufTavebis biznesi.<br />

warmosaxva am SemTxvevaSi mTavaria – da mas sazRvrebi ar gaaCnia, mogexsenebaT.<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

ra aris is, rasac siamovnebiT gavakeTebdi <strong>rogor</strong>c CemTvis,<br />

aseve sxvebisTvisac?<br />

es aris sakvanZo kiTxva, romelic unda daisvas imisaTvis, rom warmatebas miaRwio.<br />

warmatebuli qalebi amboben, rom moswonT, rasac akeTeben da amitom agrZeleben<br />

TavianT saqmes.<br />

Tuki fiqrobT sakuTari saqmis dawyebas, pirvel rigSi ifiqreT im saqmeze, romlis<br />

keTebac giyvarT. iqneb, giyvarT kerva da mogwonT adamianebis reaqcia rodesac Tqvens<br />

mier Sekeril kabebze aRfrTovandebian. an iqneb Tqven kargad gamogdiT vaWroba da<br />

mogewonebodaT sacalo vaWrobis maRaziis gaxsna.<br />

marSa smouks, peS trevelis mflobels otavaSi uyvars misi samuSao <strong>rogor</strong>c piradi,<br />

aseve profesiuli mizezebis gamo. is ambobs: “me mudmivad vmogzaurobdi da maqvs<br />

survili mosaxleobam TviTon akontrolos turistuli biznesi da amiT daicvas Cveni<br />

mxare da tradiciebi”.<br />

ra saqmesac ar unda akeTebdeT, saWiroa mondomebiT da SemarTebiT elodebodeT<br />

Semdegi dRis dadgomas.<br />

ra codna, unarebi da gamocdileba damWirdeba?<br />

“kargi ganaTleba yovelTvis fasobs”, ambobs durata. misi ganaTleba (samSeneblo<br />

inJineri) daexmara mas mieRo 20-wliani gamocdileba biznes-samyaroSi. sxva warmatebuli<br />

qalebic aRniSnavdnen, rom miiRes garkveuli ganaTleba an treningi maTi saqmianobis<br />

sferoSi, garda amisa, hqondaT sxva biznesebSi muSaobis gamocdileba. imis mixedviT, Tu<br />

sad cxovrobT, ganaTlebis da treningis xelmisawvdomloba SesaZloa gansxvavebuli<br />

iyos da es ar unda gaxdes TqvenTvis barieri. gulaxdili TviT-Sefaseba dagexmarebaT<br />

da migaxvedrebT, Tu risi gakeTebaa saWiro saimisod, rom aamuSavoT Tqveni biznesi.<br />

sofelSi (TemSi) davrCe, Tu sadme sxvagan daviwyo biznesi?<br />

orive variants Tavisi dadebiTi da uaryofiTi mxareebi gaaCnia. gadaxedeT Tqveni<br />

Temis biznes potencials, dafiqrdiT, umetesad raze xarjaven adamianebi fuls? fuli<br />

ixarjeba Wamaze, tansacelze, TavSesafarze (samSeneblo masalebi, navTi, gazi, a.S.) da<br />

garTobaze.<br />

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patara soflebSi am yvelafris maragi iSviaTadaa, amirom savaWrod adamianebi ufro<br />

xSirad uaxloes qalaqSi midian. Tu Tqven daiwyebT amgvari tipis saqonliT vaWrobas,<br />

SesaZloa gagiWirdeT SezRudul bazarze gadarCna. Tqveni fasebi ufro maRali iqneba,<br />

vidre igive saqonlis fasi, magaliTad, patara qalaqSi, sadac ufro meti analogiuri<br />

biznesia. daSorebul dasaxlebul punqtebSi, sadac zamTarSi rTulia SeRweva daketili<br />

gzebis gamo, mcirea potenciur momxmarebelTa ricxvi.<br />

qalebi, romlebic soflad cxovroben, yovleTvis dadgebian konkurentunariani<br />

fasebis SeTavazebis problemis winaSe. erT-erTi gamosavalia biznesis qalaqSi wamowyeba.<br />

sxvebma SesaZloa arCion sqonlis an momsaxurebis internetiT gayidva. ra variantic ar<br />

unda arCioT, upirveles yovlisa saWiroa bazris kvlevis Catareba, manam sanam bizness<br />

daiwyebT.<br />

namdvilad mWirdeba Tu ara biznes gegma?<br />

ra aris biznes gegma?<br />

biznes gegma aris sabuTi, romelic aRwers:<br />

biznesis daniSnulebas<br />

momxmareblebs, romlebsac moizidavs biznesi<br />

pirovnul SesaZleblobebsa da unarebs, romelsac mesakuTre debs biznesSi;<br />

<br />

saWiro aRWurvilobas, Senobas da adgilmdebareobas;<br />

<br />

biznesis dawyebisa da SenarCunebisTvis saWiro finansur gegmas.<br />

biznes gegmas iTxovs nebismieri safinanso dawesebuleba. biznesSi CarTuli qalebi<br />

amtkiceben, rom kargi biznes gegma warmatebis sawindaria. biznes gegma gexmrebaT<br />

ifiqroT SesaZlo sirTuleebsa da problemebze da izrunoT maT mogvarebaze (dasaxoT<br />

mogvarebis gzebi) manam, sanam bizness daiwyebdeT. aseTi sirTuleebis qveS igulisxmeba<br />

nebismieri ram, dawyebuli TanamSromlebis ayvaniT da damTavrebuli cudi amindiT.<br />

biznes gegma giCvenebT Tqven da sxvebsac (potenciur donorebs), rom biznesi kargadaa<br />

gaazrebuli, riskebi da SesaZlo sirTuleebi dadgenilia da maTi mogvarebis an<br />

Semcirebis gegmebic mofiqrebulia.<br />

ratomaa aucilebeli biznes gegma?<br />

biznes gegmis daniSnulebaa zedmiwevniT, da yvela detalis gaTvaliswinebiT<br />

gaiazroT da dagegmoT Tqveni biznesi. gegmaSi unda iyos Camoyalibebuli miznebi, da<br />

aRweril iqnas, Tu <strong>rogor</strong> imuSavebs biznesi, da riT ganisazRvreba misi warmatebuloba.<br />

biznes gegma unda iyos dayofili etapebad; es dagexmarebaT SeadaroT Tqveni realuri<br />

Sedegebi imas, rac iwinaswarmetyveleT Tqvens gegmaSi. Sedegad, Tqven SeZlebT<br />

dainaxoT problemebi manam, sanam isini umarTavi gaxdeba da amiT SeinarCunebT Tqvens<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

bizness. kargad gaazrebuli da logikuri biznes gegma adasturebs, rom Tqven gagaCniaT<br />

sruli, organizebuli da realisturi gegma. es dagexmarebaT donorebis, investorebis,<br />

bankirebis Tu saxelmwifo dawesebulebebis darwmunebaSi, rom Tqveni biznes idea<br />

Rirebulia da masSi Rirs Tanxebis investireba.<br />

<strong>rogor</strong> SevimuSavo biznes gegma?<br />

biznesis ena xSirad rTulia. Tumca, es is enaa, romelic unda aucileblad iswavlo,<br />

Tuki gsurs warmatebas miaRwio. zogierTi qali specialurad iRebs ganaTlebas biznesis<br />

administrirebasa Tu marTvaSi.<br />

zogjer adamiani komfortulad grZnobs Tavs biznes-enasTan mimarTebaSi, magram mainc<br />

saWiroebs daxmarebas biznes gegmis SemuSavebisas. biznes konsultantebi arseboben<br />

imisaTvis, rom dagexmaron biznesi gegmis SemuSavebasa da marketinguli kvlevis<br />

CatarebaSi. magaliTad, Tu mazris gansazRvris mizniT saWiroa kvlevis Catareba,<br />

konsultants SeuZlia daxmarebis gaweva kvlevisTvis swori pasuxebis CamoyalibebaSi.<br />

Tumca, Tqven SegiZliaT dazogoT fuli da Tavad moaxdinoT marketinguli gamokvleva<br />

telefoniT an pirispir interviurebis meSveobiT.<br />

kiTxvebi, savaraudod, unda exebodes Semdegs:<br />

vin iqneba produqtis an momsaxurebis momxmarebeli?<br />

<br />

mxolod erTxel minda am produqtis Tu momsaxurebis gayidva, Tu arsebobs<br />

biznesis Semdgomi ganviTarebis potenciali?<br />

<br />

vin arian konkurentebi da raSi mdgomareobs Cemi biznesis gansxvaveba maTi<br />

(konkurentebis) biznesisgan?<br />

mniSvnelovania, rom rodesac biznesis dawyebaze fiqrobT, SegeZloT misi dawvrilebiT<br />

aRweroT, kargad “xedavdeT”, Tu ra saWiroebas pasuxobT da ra Tanxa dasWirdeba am<br />

saqmis wamowyebasa da SenarCunebas.<br />

biznes gegma iseTnairad unda momzaddes, rom Tqven SeZloT misi wardgena da masTan<br />

dakavSirebul nebismier kiTxvaze pasuxis gacema. ra Tqma unda, SegiZliaT mimarToT<br />

gareSe konsultantebis (iuristebis an buRaltris) daxmarebas, magram Tqven Tavadac<br />

Zalian kargad unda erkveodeT gegmaSi da srulad gesmodeT misi arsi.<br />

<strong>rogor</strong> gamoiyureba biznes gegma?<br />

biznes gegma unda naTlad asaxelebdes Tanxas, romelic aucilebelia biznesis<br />

dasawyebad. Tumca, saWiroa agreTve sxva xarjebis gaTvaliswinebac, <strong>rogor</strong>icaa,<br />

magaliTad, bavSvis sabavSvo baRSi mibarebis, an misTvis ZiZis daqiravebis xarjebi,<br />

transportirebis xarjebi da a.S. aseve unda gaiTvaliswinoT, Tu ra Tanxis gamotanas<br />

apirebT biznesidan xelfasebis saxiT.<br />

rac Seexeba sawyisi Tanxis odenoba, zogierTi qali Zalian mcirediT iwyebs da axerxebs<br />

TviTon daafinansos mTliani biznesi, sxvebi deben mTliani Tanxis 15%, raTa miiRon<br />

danarCeni Tanxa sesxis saxiT; zogjer aseT sesxs bankebi iZlevian, Tumca arsebobs<br />

saxelmwifo programebic, romlebic sTavazoben fulad daxmarebas mewarmeebs.<br />

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a gansxvavebaa sesxebsa da sakuTar kapitals Soris?<br />

sesxi unda daubrundes mas, vinc gasca sesxi.<br />

sakuTari kapitali ewodeba yvela im Senatans biznesSi, romelic piradi<br />

resursebis xarjze xdeba (magaliTad, naRdi fuli, aRWurviloba, Senoba,<br />

dro, energia da a.S.)<br />

<strong>rogor</strong> mivmarToT banks?<br />

rodesac banki iRebs gadawyvetilebas sesxis gacemis Taobaze, mTavari kriteriumebi,<br />

romlebiTac is xelmZRvanelobs, aris pirovnuli unarebi, biznes gegmis gamarTuloba,<br />

Tqveni Semosavali da Tanadafinanseba.<br />

pirovnuli unarebi – banki cdilobs Seafasos TqvenSi biznesis marTvis unari. unda<br />

daanaxoT banks, rom gagaCniaT gamocdileba, unar-Cvevebi, mizanswrafuloba da sakuTar<br />

ZalebSi rwmena, rac aucilebelia warmatebuli saqmianobisTvis biznesSi.<br />

biznes gegmis gamarTuloba – gegma unda iyos naTeli, struqturirebuli da moicavdes<br />

yvela saWiro nawils.<br />

Semosavali – banks surs icodes Tqveni Semosavlebi raTa daaskvnas Tqveni<br />

kreditunarianobis Sesaxeb (anu ramdenad SegiZliaT aRebuli valdebulebis Sesruleba<br />

da sesxis dabruneba).<br />

Tanadafinanseba – banki moiTxovs Tqvengan Tqven wil Tanadafinansebas; es misTvis<br />

Tqveni saqmisadmi erTgulebis garkveuli garantiaa.<br />

imis gamo, rom zogierT qals ar SeuZlia Tanadafinansebis uzrunvelyofa, danarCeni<br />

sami faqtori xdeba Zalian mniSvnelovani. zogadad, Tu gsurT biznesis dawyeba,<br />

Zalian mniSvnelovania daamyaroT kargi urTierToba bankTan da arasodes gaifuWoT<br />

e.w. “sakredito istoria”, anu yovelTvis droulad gadaixadoT bankisadmi Tqveni<br />

davalianeba.<br />

ra vqnaT, Tuki bankma uari gviTxra?<br />

ar dakargoT imedi da rwmena. SexvdiT bankis warmomadgenels (kredit-oficers) da<br />

gaesaubreT mas; gaarkvieT, ra unda Seicvalos Tqvens biznes gegmaSi, rom is ufro<br />

mosawoni gaxdes bankisTvis? amis Semdeg isev mimarTeT banks. garda amisa, SegiZliaT<br />

scadoT bedi sxva bankSi.<br />

imisaTvis, rom kargad gaerkveT uaris mizezebSi, dasviT Semdegi kiTxvebi:<br />

konkretulad ra sakiTxebi ar mogewonaT Cems biznes winadadebaSi?<br />

<strong>rogor</strong> SemiZlia gavaZliero Cemi biznes gegma samomavlod?<br />

<br />

ram gamoiwvia Tqveni mxridan uaris Tqna – biznesis im mimarTulebam, romlis<br />

wamowyebasac vcdilob Tu sesxis im saxeobam, romelic moviTxove?<br />

kargi banki aucileblad getyviT <strong>rogor</strong> gamoasworoT Tqveni biznes gegma da ra unda<br />

daamatoT mas raTa daimsaxuroT bankis mowoneba.<br />

Tqveni amocanaa moipovoT bankisgan rac SeiZleba meti informacia, SecvaloT biznes<br />

gegma am infromaciis Sesabamisad da kidev erTxel scadoT.<br />

damWirdeba Tu ara sakredito xazi?<br />

SesaZloa Tqven dagWirdeT sakredito xazi zogierTi konkretuli xarjis dasafarad.<br />

magaliTad, Tu Tqven Tqvens momxmareblebs produqtis Tu momsaxurebis miwodebis<br />

Sesabamis qviTrebs mxolod TveSI erTxel ugzavniT, Tqven SesaZloa dagWirdeT<br />

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---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

sakredito xazi, raTa dafaroT xarjebi saangariSo periodebs Sua (Tvidan Tvemde). mas<br />

Semdeg rac momxmareblebi gadaixdian qviTrebis mixedviT, mniSvnelovania rom Tqvens<br />

mier aRebuli TAnca dabrundes sakredito xazze. an, magaliTad, Tu Tqven giwevT<br />

mogzauroba momxmareblis SekveTiT, SegiZliaT droebiT dafaroT mgzavrobis xarjebi<br />

sakredito xazidan da daabrunoT Tanxa mas Semdeg, rac momxmarebeli aginazRaurebT<br />

xarjebs. sakredito xazi SeiZleba aseve gamoviyenoT gansakuTrebul situaciebSi,<br />

<strong>rogor</strong>icaa, magaliTad aRWurvilobis sagulisxmo remonti, an romelime mniSvnelovani<br />

nawilis gamocvla/SekeTeba. biznesSi gamocdili qalebis TqmiT, sakredito xazi unda<br />

gamoiyenoT mxolod maSin, rodesac zustad iciT, rom SeZlebT mis umokles droSi<br />

gadaxdas.<br />

ra moxdeba, Tuki fuli damimTavrdeba?<br />

biznesebis umetesobas uwevs rTuli periodebis gamovla, rodesac saqme TiTmis ar<br />

iZvris adgilidan. biznes gegma unda Seecados aseTi periodebis winaswarmetyvelebas.<br />

magaliTad, biznesis Seneleba SesaZloa iyos damokidebuli sezonurobaze (mag.,<br />

sastumro biznesi maRalmTian kurortebze). arsebobs garemoebebi, romlebsac verasodes<br />

gaakontrolebT. amitomacaa esoden mniSvnelovani bankTan kargi urTierTobis<br />

SenarCuneba. dabrkolebebis gadalaxvis mizniT Tqven SesaZloa dagWirdeT biznes<br />

gegmis reorganizeba da damatebiTi sesxebis an Sualeduri (gardamavali) dafinansebis<br />

mopoveba.<br />

raSi mdgomareobs uZravi qonebis dagiravebis riski?<br />

Tu biznesi CagivardebaT – Tqven dakargavT uZrav qonebas.<br />

arsebobs Tu ara raime kanoni an procedurebi, romlebsac unda<br />

gavecno manam, sabam bizness daviwyeb?<br />

biznesis dawyebamde gaiTvaliswineT Semdegi ram:<br />

SesaZloa dagWirdeT specialuri nebarTvis an licenziis mopoveba imisaTvis,<br />

rom saqmianoba daiwyoT;<br />

SesaZloa, saWiro gaxdes Senobis Tavdapirveli da mimdinare Semowmebebi;<br />

<br />

<br />

<br />

ifiqreT nagvis gatanis procedurebis mogvarebaze, gansakuTrebiT, Tu Tqveni<br />

biznesis Sedegad didi raodenobiT nagavi da narCenebi warmoiqmneba;<br />

SesaZloa moxdes ise, rom Tqven ar dagrTon neba amuSavoT xmauriani danadgarebi<br />

dRe-Ramis garkveuli periodis ganmavlobaSi;<br />

SesaZloa dagWirdeT eleqtrogayvanilobis, wyalgayvanilobis, an kanalizaciis<br />

gaZliereba imisaTvis, rom isini moxmardes Tqvens bizness;<br />

<br />

SesaZloa arsebobdes garkveuli garemosdacviTi, jandacviTi da usafrTxoebis<br />

sxva standartebi, romelTa dakmayofileba aucilebelia momxmarebelTa da<br />

zogadad garemos dacvis mizniT.<br />

mniSvnelovania moipovoT yvela kanonis, wesebisa da instruqciebis asli, raTa<br />

- –

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daizRvioT Tavi da sakuTari biznesic.<br />

Tqven unda daeqvemdebaroT zonirebis, infrastruqturis (wylis da sakanalizacio<br />

sistemebis), gzebis, Senobebis, saxanZro, janmrTelobis dacvis, usafrTxoebis wesebs<br />

da inspeqciebs. agreTve, kargi iqneba Tu gaarkvevT, arsebobs Tu ara Tqveni Temis<br />

(soflis, raionis) grZelvadiani ekonomikuri ganviTarebis gegma da gaiTvaliswinebT,<br />

Tu <strong>rogor</strong> Cajdeba Tqveni biznesi am ganviTarebis gegmaSi.<br />

<strong>rogor</strong> gavyido Cemi biznesi?<br />

ra sargebeli moaqvs reklamirebas?<br />

reklamirebis meSveobiT adamianebi igeben Tqveni biznesis arsebobis Sesaxeb, Tu<br />

ra momsaxurebas, an produqcias sTavazobT maT, ra fasad da a.S. reklamis mravali<br />

saxeoba arsebobs, magaliTad, sagazeTo, radio da telereklama, sareklamo furclebi,<br />

plakatebi, internet-reklama. reklamis meSveobiT met momzmarebels moizidavT.<br />

mniSvnelovania daiwyoT mcirediT da iyoT realisturi. Tu Tqven acxadebT,<br />

rom SegiZliaT konkretuli servisis an produqtis SeTavazeba, es simarTles unda<br />

Seesabamebodes, sxvagvarad reklama mxolod zians mogitanT.<br />

magaliTad, qalbatoni amzadebs bostneulis konservebs gasayidaT. is reklamirebas<br />

uwevs mis produqcias da Sedegad mas maSinaTve Semosdis 600 qilis SekveTa. Cveulebriv<br />

is kviraSi 100 qilas amzadebda da TiTo qilas 5 evrod yidda. axali SekveTa 3000 evros<br />

moutanda, magram produqciis xarisxi dazaraldeba, Tuki am raodenobis qilas mokle<br />

vadebSi daamzadebda. man daureka SemkveTs da auxsna problema; Sedegad momxmarebelic<br />

dakarga da reputaciac Seilaxa.<br />

meore SemTxvevaSi, qalbatonma gaxsna yavis maRazia. man gamoacxada reklamaSi, rom<br />

maRazia imuSavebda dilis 8-dan saRamos 10 saaTamde. ramdenime Tvis Semdeg man SeniSna,<br />

rom mis maRaziaSi aravin Semodioda dilis 9 saaTamde da daiwyo maRaziis gaxsna dilis 9<br />

saaTidan, Tumca reklamaSi Zveli dro darCa miTiTebuli. rodesac maRaziaSi klientebi<br />

cxris naxevarze movidnen, is daketili daxvdaT. axlo-maxlo myofma adamianeba uTxres<br />

– roca unda, maSin aRebs da maSin ketavs maRaziaso. amdenad, am qalis da misi maRaziis<br />

reputacia Zlier Selaxuli aRmoCnda.<br />

reklama Rirebulia, rodesac Wkvianurad gamoiyeneba da Sepirebas asrulebs.<br />

mniSvnelovania kargad gaTvaloT reklamis fasi im realur sargebelTan, romelsac<br />

is moitans. axali klientebi, romlebic modian TqvenTan – es reklamis Sedegia Tu<br />

ubralo SemTxveviToba?<br />

<strong>rogor</strong> movizido da SevinarCuno klientebi?<br />

mniSvnelovania winaswar SeqmnaT Tqveni potenciuri momxmareblis profili – vin<br />

iqnebian isini, ra molodinebi eqnebaT Tqveni biznesis mimarT. unda kargad acnobierebdeT,<br />

- –

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

rom biznesi iqmneba klientebis momsaxurebis mizniT da ara piriqiT.<br />

biznes gegmis marketinguli nawili unda aRwedes im produqts an momsaxurebas,<br />

romelsac sTavazobT; agreTve unda moixazos is geografiuli areali an regioni, sadac<br />

gaiyideba es produqti an servisi (soflis, raionis Tu qveynis masStabiT). amasTan, unda<br />

gaiTvaliswinoT konkurencia da produqciis bazarze arsebuli tendenciebi.<br />

rodesac Tqveni bazari naTlad gansazRvrulia da biznesi awyobilia, yvelaze ufro<br />

mniSvnelovani amocana xdeba momxmareblis mozidva da SenarCuneba. biznesSi myof<br />

qalTa umetesoba acxadebs, rom momxmareblis kargad codna da maTi moTxovnilebebis<br />

maqsimaluri dakmayofileba maTi biznesis qvakuTxedia.<br />

kargi urTierToba momxmarebelTan gadamwyvetia nebismier biznesis warmatebisTvis.<br />

zogjer biznesis mepatrone siamovnebiT urTierTobs momxmareblebTan da kmayofilebs<br />

istumrebs, magram araa gamoricxuli, rom svxa momsaxure personali sulac araa<br />

igivenairad keTilganwyobili. personalis treningi klientis momsaxurebis kuTxiT<br />

mniSvnelovania da SesaZloa gadamwyveti aRmoCndes biznesis warmatebisTvis.<br />

biznesSi warmatebuli qalebi amboben, rom potenciur momxmarebelTa qselis winaswari<br />

dagegmva SesaZloa Zalian sasargeblo aRmoCndes. rodesac erT-erTma qalbatonma daiwyo<br />

safosto baraTebis biznesis wamowyebaze fiqri, man Camowera yvela misi kontaqtebis,<br />

nacnob-megobrebis sia. Tavadac gaukvirda, rodesac am siaSi 400 adamiani aRmoCnda. es<br />

400 adamiani aRmoCnda idealuri amosavali jgufi saimisod, rom mas daewyo baraTebis<br />

gayidva. man SemdgomSi SeinarCuna da gazarda qseli. es qalbatoni amtkicebs, rom<br />

mniSvnelovania mousmino klientebs da gaiTvaliswino maTi mosazrebebi yovelTvis,<br />

rodesac SegiZlia.<br />

erT-erTi eqsperti ambobs, rom qalbatonebma unda isargeblon gamofena-gayidvebis<br />

saSualebiT, raTa gazardon gasaRebis bazari, magram qalebisTvis mgzavrobasTan<br />

dakavSirebuli xarjebi sakmaod maRali SeiZleba aRmoCndes, amitom gamofenaze<br />

daswrebis sargebeli unda kargad aiwon-daiwonos masTan dakavSirebul xarjebTan<br />

mimarTebaSi.<br />

interneti SesaZloa gaxdes produqciis gasaRebis sakmaod efeqturi saSualeba.<br />

SegiZliaT SeqmnaT veb-gverdi, romlis meSveobiT Tqven SeZlebT produqtis<br />

demonstrirebas da mis SeZenasTan dakavSirebuli informaciis ganTavsebas. zogierTi<br />

qalbatoni, romelic individualuri biznesiTaa dakavebuli da sxvadasxva tipis<br />

xelnakeT nawarms yidis, erTiandeba da saziaro veb-gverds amuSaveben.<br />

rodesac fiqrobT imaze, Tu <strong>rogor</strong> SeqmnaT da SeinarCunoT momxmarebelTa soliduri<br />

baza, hkiTxeT Tqvens Tavs:<br />

1. ra aris gansakuTrebuli Tqvens produqtsa Tu momsaxurebaSi? riTaa<br />

gansxvavebuli sxva msgavsi produqtebisgan? ra aris is sargebeli, rasac Tqven<br />

sTavazobT Tqvens potenciur klients?<br />

2. ratom unda iyidos klientma produqti an momsaxureba Tqvengan da ara Tqveni<br />

konkurentisgan? ratom mova TqvenTan klienti – Tqveni da Tqveni TanamSromlebis<br />

- 0 –

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profesionalizmis gamo? klientTan gansakuTrebulad kargi mopyrobis gamo?<br />

produqtis Tu servisis droulad miwodebis gamo? produqtis Tu servisis<br />

gansakuTrebulad maRali xarisxis gamo?<br />

mzad iyaviT gasceT pasuxebi an kiTxvebs manam, saban daiwyebT reklamirebas an biznesis<br />

farTo asparezze gatanas.<br />

mivmarTo Tu ara konsultantebs?<br />

raSi mWirdeba iuristis, buRaltris, finansuri menejeris, an biznes<br />

konsultantis momsaxureba? riT damexmarebian isini?<br />

radgan Tqven ar xarT eqsperti yvela sferoSi, dagWirdebaT profesionalebis<br />

daxmareba, romlebic gagiweven saWiro iuridiul, finansur da sxvagvar daxmarebas<br />

da uzrunvelyofen biznesis warmatebul warmarTvas. iuristi dagWirdebaT, raTa<br />

yvelaferi gaigoT Tqveni uflebebisa da valdebulebebis Sesaxeb. bevri adamiani<br />

Cavardnila arasaxarbielo mdgomareobaSi imis gamo, rom ar Seiwuxes Tavi maTi<br />

biznesisTvis aucilebeli wesebisa da procedurebis gacnobiT. advokatTan gasaubrebis<br />

Semdeg isini acnobiereben, rom ar unda moeweraT xeli garkveul kontraqtze, aeRoT<br />

sesxi SemoTavazebuli pirobebiT, ar unda mindobodnen partniors, daeqiravebinaT esa<br />

Tu is TanamSromeli da a.S.<br />

saWiroa kontraqtebis da xelSekrulebebis struqturireba, raTa daicvaT Tavi<br />

jarimebisgan, sakuTrebis dakargvisgan da a.S. buRalteri an finansuri menejeri<br />

dagWirdebaT raTa Tvalyuri adevnoT yvela Tqvens xarjs, Semosavalsa da gadasaxadebs.<br />

SesaZloa gegonoT, rom araferia gansakuTrebuli Semosuli da gasuli Tanxebis<br />

aRricxvaSi, magram biznesis zrdasTan erTad Tqven sul ufro gagiWirdebaT finansebis<br />

marTva. buRaltrebs da finansistebs aqvT specialuri kompiutruli programebi,<br />

romelTa daxmarebiT iolad SeiZleba finansuri operaciebis marTva. eqspertebi<br />

girCeven, <strong>rogor</strong> jobia finansebis struqturireba imisTvis, rom Tqven gagiadvildeT<br />

saqmis warmoeba. gaxsovedeT, rom nebismieri mciredi finansuri operaciis drosac ki<br />

unda SeinaxoT yvela qviTari; sxvagvarad gagiWirdebaT arsebuli xarjis Tu Semosavlis<br />

dasabuTeba.<br />

miakiTxeT auditors mxolod maSin, Tu dagWirdaT auditis Catareba, romelsac<br />

zogjer moiTxovs biznes partniori, investori an saxelmwifo struqtura. auditori<br />

amowmebs finansuri wlis ganmavlobaSi momxdar yvela operacias da adasturebs, rom<br />

yvela Sesabamisi sabuTi arsebobs da wesrigSia.<br />

biznes konsultanti saWiroa, rodesac gWirdebaT biznes gegmis an marketinguli<br />

gegmis SemuSaveba. SesaZloa bankma an investorma finansuri daxmarebis gacemis pirobad<br />

profesiulad momzadebuli biznes gegma daasaxelon.<br />

- –

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

erT-erTi mizezi Tu ratom unda daiqiraoT eqsperti da ar endoT, magaliTad, megobars<br />

an ojaxis wevrs, isaa, rom profesionalebs moeTxovebaT akreditacia saimisod, rom<br />

maTi konsultacia iyos sando. akreditacia niSnavs, rom eqspertma Caabara garkveuli<br />

gamocdebi da icis, raze saubrobs, rodesac rCevas iZleva. Tavis dazRveva mniSvnelovania:<br />

nebismier adamians SeuZlia Secdomis daSveba da profesionalebi yovelTvis ageben<br />

pasuxs TavianT Secdomaze, Tuki aseTi moxdeba.<br />

<strong>rogor</strong> vipovo sando konsultanti?<br />

gamokiTxeT axloblebi da megobrebi da gaarkvieT, usargebliaT Tu ara aseTi<br />

konsultantebis momsaxurebiT. gaikiTxeT aseve sxva adgilobriv mewarmeebTan,<br />

gamoarTviT maT rekomendaciebi. internetSi SesaZlebelia iuristebis, buRaltrebis<br />

da maTi profesiuli asociaciebis sakontaqto monacemebis povna.<br />

ar Rirs pirvelive adamianis konsultantad ayvana, ramdenimes mainc gaesaubreT.<br />

Tqven biznesis mesakuTre brZandebiT, amitom mniSvnemlvania rom kargad dasabuTebuli<br />

da saqmiani gadawyvetileba miiRoT da ar daiqiravoT adaniami mxolod imitom, rom is<br />

Tqveni klaseli iyo, an viRacam giTxraT masze, rom is kargi specialistia.<br />

CamowereT kiTxvebi, romlebic unda dasuvaT adamians gasaubrebisas. eqspertTan<br />

pirispir Sexvedrisas ar mogerodoT misTvis kiTxvebis dasma da saWiroebis SemTxvevaSi<br />

misgan damatebiTi ganmartebebis moTxovna. zogierTma SesaZloa scados Tqvenze<br />

STabeWdilebis moxdena specialuri terminologiis gamoyenebiT. ar daibneT da dasviT<br />

kiTxvebi – TqvenTvis upirveles yovlisa mniSvnelovania kargad gaigoT misi saubris<br />

arsi.<br />

aucileblad garkveviT kiTxeT konsultants misi honoraris Sesaxeb. kargad<br />

gaarkvieT, xom ar iTxovs raime “damatebiT” safasurs da ra SemTxvevebSi. mosTxoveT<br />

maT sxvadasxva momsaxurebis fasebis CamonaTvali da SeinaxeT asli raTa mogvianebiT<br />

gqondeT aTvlis wertili da SesaZlo gaugebrobebis Tavidan acilebis saSualeba. ar<br />

mogeridoT SevaWreba konsultantebTan, hkiTxeT, xom ar daakleben fass gamomdinare<br />

iqidan, rom Tqven damwyebi brZandebiT.<br />

bevri mcire biznesis mflobeli qalbatoni Sokirebuli iyo im sakmaod sTambeWdavi<br />

TanxiT, romelic ewera iuridiuli, an sabuRaltro momsaxurebisTvis miRebul pirvel<br />

invoisSi, radgan winaswar ar gaarkvies momsaxurebis fasi. magaliTisTvis, iuristebi<br />

iReben saaTobriv anazRaurebas, ase rom maTTan nesbiemieri gasaubreba telefoniT an<br />

piradad emateba saerTo safasurs. amitom umTavresi wesia nebismieri garigebis win<br />

naTlad gaarkvioT momsaxurebis safasuri da im SemTxvevaSi, Tu es fasi gawyobT -<br />

daafiqsiroT is konsultantTan werilobiT SeTanxmebaSi.<br />

raSi mWirdeba treningi da sxva saganmanaTleblo kursebi?<br />

treningi mniSvnelovania, gansakuTrebiT imitom, rom irgvliv yvelaferi icvleba.<br />

sabuRaltro, menejmentis, marketingis, kompiuteruli kursebis gavla – SesaniSnavi ideaa,<br />

Tu Tqven SegiZliaT amisTvis drois gamonaxva. magram mxolod kursis mecadineobebSi<br />

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monawileoba eqspertad ver gaqcevT. treningis meSveobiT Tqven, <strong>rogor</strong>c minimum,<br />

miiRebT sakmaris codnas saimisod, rom kargad dainaxoT, sad da rodis gWirdebaT<br />

organizaciaSi sxvadasxva eqspertebis mozidva da tyuilad ar xarjoT fuli.<br />

SevZleb Tu ara biznesis da ojaxze zrunvis SeTavsebas?<br />

<strong>rogor</strong> unda mogvardes bavSvze zrunvis sakiTxi?<br />

biznesSi warmatebuli qalbatonebi miiCneven, rom es kiTxva unda daisvas ufro vrceli<br />

da zogadi kiTxvis konteqstSi: “mzad var Tu ara daviwyo biznesi?” biznesis dagegmvis<br />

win kargad unda gaiazroT da moifiqroT, <strong>rogor</strong> gaanawilebT dros ojaxsa da saqmes<br />

Soris. is, rom saqarTvelos regionSi rTuladaa saqme sabavSvo baRebTan mimarTebaSi –<br />

mxolod aZlierebs problemas. erT-erTma warmatebulma qalbatonma, romelic amJamadac<br />

biznesSia, mogviyva, rom xuTi wlis ganmavlobaSi cdilobda daerwmunebina sakrebulo<br />

sabavSvo baRis arsebobis aucileblobaSi. ra Tqma unda, es ar aris tipiuri magaliTi,<br />

magram gasaTvaliswinebelia, rom zogjer saqmis bolomde miyvanas sakmao Zalisxmeva<br />

sWirdeba.<br />

yofila SemTxvevebi, rodesac qalebma Tavad gaxsnes kerZo sabavSvo baRebi da amiT<br />

daakmayofiles ara mxolod TavianTi, aramed sxva qalebis saWiroebac. sxvebma sxva<br />

gamosavali naxes – saziarod daiqiraves ZiZa, romelic uvlida maT Svilebs. aseTi<br />

problemebis mogvareba rTulia maSin, roesac biznesi ukve dawyebulia, amdenad<br />

ukeTesia amis dasruleba biznesis dagegmvis stadiaSi. ra Tqma unda, arsebobs iseTi<br />

gamonaklisebic, rodesac qals yavs bavSvis damtovebeli deda an dedamTili da es<br />

mniSvnelovnad uadvilebs maT saqmes.<br />

erT-erTi inovaciuri ideaa, Tuki biznesSi dakavebulia 10, an 10-ze meti bavSviani<br />

qali, CamoayaliboT bavSvTa oTaxi, an bavSvebze zrunvis centri Tqvensave organizaciaSi.<br />

am centris Senaxvis xarjebi Tqveni biznesis biujetSi SeitaneT.<br />

zogierTi qalisTvis ojaxis da biznesis SeTavseba imdenad didi problemaa, rom<br />

isini wyveten biznesis dawyebas mxolod maSin, rodesac maTi Svilebi daizrdebian.<br />

ramden dros daikavebs biznesi?<br />

biznesi ara niSnavs mxolod cxridan xuTamde muSaobas. maSinac ki, rodesac Tqveni<br />

sawarmo an, sityvaze, maRazia daiketa, arsebobs kidev uamravi saqme, romelic moiTxovs<br />

dasrulebas – buRalteria, finansuri aRricxva, wvrilmani samuSaoebi, Semdegi dRisTvis<br />

momzadeba, milageba da a.S. garda amisa, biznesis tipidan gamomdinare, Tqven SesaZloa<br />

dagWirdes zogierT Sekrebaze daswreba, raTa iurTierToT sxva msgavs organizaciebTan<br />

da “gaitanoT” Tqveni biznesi bazarze.<br />

qalebi biznesSi amboben, rom maTi drois umetesoba eZRvneba axali bazrebis<br />

moZiebasa da momxmarebelTa arsebuli wris ganmtkicebas maTi sul axali moTxovnebis<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

dakmayofilebisa da axali mimarTulebebis aTvisebis mizniT. garda amisa, rodesac qali<br />

warmatebulia, mas xSirad mimarTaven daxmarebis da konsultirebis mizniT.<br />

amitom mniSvnelovania, rom Tqven daitovoT dro sakuTari TavisTvis. qalebma,<br />

romlebmac igemes biznesi, kargad ician, ra rTulia biznesis marTva da amavdroulad<br />

pirovnuli moTxovnilebebis dakmayofilebac. zogierTi qali ise gatacebulia<br />

biznesiT, rom weliwadSi mxolod or-sam dRes isvenebs. es araa swori midgoma. izruneT<br />

sakuTar Tavze da amiT SeinarCunebT ara mxolod sakuTar aramed Tqveni biznesis<br />

janmrTelobasac.<br />

daskvna<br />

biznesis dawyeba – erT-erTi mniSvnelovani gadawyvetilebaa nebismieri adamianis<br />

cxovrebaSi. vimedovnebT, rom am saxelmZRvanelos meSveobiT Tqven gaerkveviT, aris Tu<br />

ara biznesi saTqveno arCevani, da Tu es asea, gvjera, rom ramdenime sasargeblo rCeva<br />

dasawyisisTvis ukve mogeciT.<br />

ra Tqma unda rTulia moicva yvelaferi da yvela kiTxvas upasuxo; Cvens mier<br />

mocemuli rCevebi mxolod pirvel nabijebs aRwers im gzaze, romelic Tqven Tavad<br />

unda ganvloT imisaTvis, rom warmatebas miaRwioT.<br />

warmatebas gisurvebT!<br />

- –

---

nawili III.<br />

<strong>rogor</strong> CavutaroT<br />

treningi samuSaos<br />

maZiebel <strong>adamianebs</strong>?<br />

savarjiSoTa krebuli romlebic SeiZleba gamoyenebul iqnas umuSevar<br />

adamianebTan samuSaod an im trenerebisa da konsultantebis satreningod<br />

romlebic profesiuli aqtivizaciis sakiTxebiT arian dakavebulni.<br />

savarjiSo 1:<br />

Cemi profesiuli miznebi da ambiciebi<br />

savarjiSos miznebi:<br />

umuSevari pirebis midrekilebebis, interesebisa da unarebis gansazRvra;<br />

<br />

umuSevarTa miswrafebebisa da profesiuli ambiciebis analizi; TiToeuli<br />

pirovnebisaTvis unda davadginoT samuSaos Ziebis mimarTuleba da misi<br />

profesiuli ganviTarebis Semdgomi gzebi<br />

maTTvis damakmayofilebeli SromiTi garemos gansazRvra.<br />

Sedegebi:<br />

treningis monawileebs:<br />

SeuZliaT gansazRvron sakuTari midrekilebebi, interesebi da unarebi;<br />

SeuZliaT gaakeTon sakuTari miznebisa da profesiuli ambiciebis analizi;<br />

<br />

SeuZliaT gansazRvron Tu <strong>rogor</strong>i SromiTi garemo iqneboda maTTvis yvelaze<br />

ufro Sesaferisi.<br />

dro: 40­60 wuTi<br />

ganxorcielebis gza:<br />

savarjiSo Sedgeba A, B, C, D da E nawilebisgan. treningis monawileebma individualurad<br />

unda Seasrulon savarjiSos Semadgeneli TiToeuli nawili. yoveli nawilis damTavrebis<br />

Semdeg monawilem unda warmoadginos sakuTari namuSevari; furclebi gamosaCen adgilas<br />

unda iqnas gakruli. savarjiSos mTlianad damTavrebis Semdeg treneri monawileebTan<br />

erTad ajamebs Sesrulebul samuSaos. savarjiSos TiToeuli nawili trenerisaTvis<br />

arsebiTi maCvenebelia mTlianad jgufisa da misi TiToeuli wevris potencialisa.<br />

A nawilSi yvela monawile cal–calke warmoadgens anketis Sedegebs; treneri cdilobs<br />

daanaxos treningis monawileebs Tu ra potenciali imaleba TiToeul maTganSi da amave<br />

dros <strong>rogor</strong> Seafason realurad TavianTi SesaZleblobebi da unarebi.<br />

- –

---

1<br />

2<br />

3<br />

4<br />

5<br />

6<br />

7<br />

8<br />

9<br />

10<br />

<strong>rogor</strong> <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

A.<br />

10 ram risi keTebac<br />

giyvars da SegiZlia:<br />

10 ram rac mogwons magram<br />

risi keTebac ar SegiZlia<br />

- –<br />

10 ram rac ar<br />

mogwons magram risi<br />

keTebac SegiZlia<br />

B. <strong>rogor</strong>i samsaxuri dagakmayofilebda yvelaze metad? gundSi Tu damoukideblad?<br />

xelmZRvanelis Tu xelqveiTis rolSi? ra aris SenTvis ufro mniSvnelovani samsaxurSi:<br />

misi stabiluroba Tu cvlilebebi da rame axlis Secnobis survili?<br />

B da C nawilebi A nawilis msgavsad mimdinareoben. C nawili B nawilis damateba da amave<br />

dros Sejamebaa; SegviZlia orive nawilis realizeba erT miznobriv blokSi an cal–calkec<br />

movaxdinoT. monawileebi cxrils individualurad avseben. Semdeg treneri jguf-<br />

Tan erTad axdens am savarjiSos Sejamebas. man monawileTa yuradReba unda miapyros<br />

imas Tu <strong>rogor</strong> Seufardon samuSaosTan dakavSirebuli molodinebi sakuTar SesaZleblobebsa<br />

da unarebs romlebic maT A nawilSi aRweres.<br />

aRniSne SenTxvis yvelaze mniSvnelovani:<br />

kargi gasamrjelo<br />

dawinaurebis SesaZlebloba<br />

Sromis usafrTxoeba<br />

gundSi muSaoba<br />

damoukideblad muSaoba<br />

kargi xelmZRvaneli<br />

sargeblobis motana samsaxurisTvis<br />

dasaqmebuloba<br />

SemoqmedebiTi samuSao<br />

prestiJuli Tanamdeboba<br />

~moZraobaSi” yofna<br />

kontaqti adamianebTan<br />

pasuxismgeblobis qona

---

muSaoba did firmaSi<br />

muSaoba patara firmaSi<br />

sakuTari biznesis dawyeba momavalSi<br />

samsaxuri sadac bevri Tavisufali dro grCeba piradi saqmeebisTvis<br />

muSaobis kargi pirobebi<br />

muSaobis mcocavi grafiki<br />

sakuTari codnisa da niWis gamoyeneba<br />

samsaxuri romelic Sens SesaZleblobebs ganaviTarebs<br />

C. Sens mier zemoTaRniSnuli punqtebidan Camowere sami im rigiTobiT ramdenadac mniS-<br />

vnelovania isini SenTvis:<br />

1.<br />

2.<br />

3.<br />

D. am nawilSi monawileebma unda CamoTvalon minimum 5 faqtori romlebic maTi azriT<br />

asocirdeba karg samuSaosTan da sasiamovno garemocvasTan. es savarjiSoc individua-<br />

lurad sruldeba; treneri monawileebTan erTad ganixilavs savarjiSos, man monawile-<br />

Ta yuradReba unda miapyros imas Tu ramdenad eTanxmeba maT mier mocemuli samuSao<br />

garemos daxasiaTeba savarjiSos wina nawilebs.<br />

Seavse qvemoT mocemuli cxrili. TiToeul kiTxvaze saWiroa minimum xuTi pasuxi.<br />

1.<br />

2.<br />

3.<br />

4.<br />

5.<br />

6.<br />

7.<br />

8.<br />

9.<br />

10.<br />

10 faqtori romelic gafiqrebineb­da<br />

rom kargi samsaxuri gaqvs<br />

- –<br />

adgili, garemocva sadac muSaobas<br />

isurvebdi

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

E. Camowere sami Tavisebureba samuSaosi romlis Sesrulebasac isurvebdi, im rigiTobiT<br />

ramdenadac mniSvnelovania isini SenTvis. daeyrdeni Sens mier Sesrulebul savarjiSos<br />

`Seni profesiuli miznebi da ambiciebi.”<br />

1.<br />

2.<br />

3.<br />

bolo nawilSi vajamebT savarjiSos yvela Semadgenel nawils; es nawilic individualurad<br />

unda Sesruldes; trenerma monawileebis yuradReba unda miapyros imas rom sasurveli samu­<br />

Saos aRwerisas gaiTvaliswinon savarjiSos wina nawilebSi gamotanili daskvnebi.<br />

savarjiSo 2:<br />

Cemi profesiuli gamocdileba<br />

savarjiSos miznebi:<br />

monawileTa profesiuli karieris etapebis analizi<br />

daxmareba profesiuli biografiis daweraSi<br />

Sedegebi:<br />

treningis monawileebs:<br />

SeuZliaT gaakeTon TavianTi profesiuli karieris etapebis analizi<br />

<br />

SeuZliaT mokled da lakonurad daweron TavianTi profesiuli biografia<br />

saWiroebisda mixedviT savarjiSo SeiZleba Sesruldes <strong>rogor</strong>c jgufuri treningis<br />

nawili an SeiZleba gamoyenebul iqnas konsultantis mier <strong>rogor</strong>c umuSevarTan muSaobis<br />

individualuri instrumenti. treningis yvela monawilem unda Seavsos qvemoT<br />

mocemuli punqtebi. savarjiSos damTavrebis Semdeg treners SeuZlia daiwyos diskusia<br />

calkeuli punqtebis gaanalizebis mizniT. unda gaanalizdes maTi sirTulis xarisxi da<br />

is Tu ramdenad SeiZleba maTi gamoyeneba CV-s konstruirebisas.<br />

dro: 30wuTi<br />

- –

---

Cemi samsaxuri<br />

CamoTvale firmebi, dawesebulebebi an sxva adgilebi sadac gimuSavia:<br />

ras moicavda firmis saqmianoba (momsaxureba, warmoebuli produqti)?<br />

CamoTvale Seni ganaTlebis etapebi, damTavrebuli saswavleblebi;<br />

specialobebi, swavlebis profili;<br />

ra funqciebs asrulebdi samsaxurSi (agreTve samsaxurs an saswavlebels<br />

gareT)?<br />

Sesrulebuli samuSaoebi, valdebulebaTa sfero (skolis SemTxvevaSi<br />

profesiuli praqtika):<br />

ra codna SeiZine muSaobis (swavlis) periodSi da <strong>rogor</strong> apireb mis<br />

gamoyenebas da ganviTarebas Sens axal samsaxurSi?<br />

ra teqnikasTan da aparaturasTan SegiZlia muSaoba?<br />

iTvlebi Tu ara rame sferoSi specialistad?<br />

ra damatebiTi codna da unar–Cvevebi gagaCnia?<br />

ra damatebiTi saswavlo kursebi gagivlia?<br />

vajamebT savarjiSos Sedegebs, misi mizania movamzadoT pirovneba CV-s dasawerad.<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

savarjiSo 3: dagegme uaxloesi momavali<br />

savarjiSos miznebi:<br />

sakuTari profesiuli da cxovrebiseuli miRwevebis analizi<br />

sakuTari cxovrebiseuli da profesiuli miznebis gansazRvra<br />

Sedegebi:<br />

treningis monawileebs:<br />

SeuZliaT gansazRvron Tu ra cxovrebiseuli da profesiuli miRwevebi hqoniaT<br />

aqamde<br />

SeuZliaT gansazRvron Tu risi miRweva surT, <strong>rogor</strong>ia maTi cxovrebiseuli da<br />

profesiuli miznebi<br />

saWiroebisda mixedviT savarjiSo SeiZleba Sesruldes <strong>rogor</strong>c jgufuri treningis<br />

nawili an SeiZleba gamoyenebul iqnas konsultantis mier <strong>rogor</strong>c umuSevarTan muSaobis<br />

individualuri instrumenti. TiToeulma monawilem cal–calke unda Camoweros:<br />

a) misi profesiuli miRwevebi dRevandlamde; b) misi miRwevebi pirad cxovrebaSi dRevandlamde;<br />

g) momavalSi risi miRweva surs pirad cxovrebaSi; d) risi miRweva surs<br />

profesiul karieraSi;<br />

Semdeg monawileebi msjeloben aRniSnuli miRwevebis Sesaxeb: mag. romel sferoebSia<br />

isini? msjeloben imaze, realuria Tu ara dasaxuli miznebi.<br />

yuradReba:<br />

es savarjiSo treningis monawileebs uviTarebs individualuri gegmiuri moqmedebis<br />

unars, mas didi yuradReba unda davuTmoT. monawileebi acnobiereben rom maT ukve<br />

gaaCniaT garkveuli codna, unarebi da gamocdileba magram adgilze ar unda gaCerdnen<br />

da moZraoba unda ganagrZon. maT unda gansazRvron risi miRweva surT momavalSi.<br />

samuSaos Ziebis meTodebi da gzebi - Sesavali<br />

qvemoT mowodebulia masala samuSaos Ziebis meTodebis Sesaxeb; igi SeiZleba treningis<br />

masalebTan erTad davurigoT monawileebs, igi aseve SeiZleba gamoyenebul iqnas savarjiSos<br />

formiT treningis dros.<br />

savarjiSos miznebi:<br />

samsaxuris Ziebis xerxebis analizi<br />

<br />

gacnobiereba imisa Tu ras niSnavs piradi kontaqtebis qseli da <strong>rogor</strong> SeiZleba<br />

dagvexmaros is samsaxuris moZebnaSi<br />

- 0 –

---

Sedegebi:<br />

monawileebi icnoben samuSaos Ziebis meTodebs<br />

monawileebma ician Tu <strong>rogor</strong> Seqmnan piradi kontaqtebis qseli romelic maT<br />

samuSaos moZebnaSi daexmarebaT<br />

savarjiSo unda Sesruldes jgufebSi an wyvilebSi. monawileebis davalebaa Camoweron<br />

flipCartebze Tu samuSaos Ziebis ra gzebi da meTodebi arsebobs maTi azriT; Semdeg<br />

erTi adamiani jgufidan an wyvilidan warmoadgens Sedegebs; yvela Sedegis warmodgenis<br />

Semdeg treneri monawileebTan erTad ganixilavs maT da yvelaze ufro mniSvnelovan<br />

mosazrebebs daajgufebs erT flipCartze. mxolod savarjiSos damTavrebis Semdeg<br />

miiReben monawileebi qvemoT mocemul masalas.<br />

samuSaos Zebnis gzebi da meTodebi:<br />

praqtikuli rCevebi<br />

SemTxveviTi informacia<br />

dawyebuli an SesaZlo<br />

samuSaoebi<br />

sezonuri samsaxuri<br />

SemTxveviTi saubrebi<br />

sxva SesaZleblobebi<br />

uSualod damsaqmebel<br />

organizaciasTan kontaqti<br />

samuSaos Zebnis gzebi<br />

masmedia<br />

radio da<br />

televizia<br />

presa, interneti<br />

samuSaos Zebnis gzebi<br />

- –<br />

sxva SesaZleblobebi<br />

uSualod damsaqmebel<br />

organizaciasTan kontaqti<br />

nacnobebis qseli<br />

SemTxvevis xelidan ar gaSveba da swrafi<br />

reagireba rom samsaxurs iSovi<br />

im adamianis mxridan daxmareba, romelic<br />

Sen gicnobs<br />

gancxadebebi mudmivi samuSao<br />

adgilebis Sesaxeb, droebiTi<br />

proeqtebis Sesaxeb,<br />

sazogadoebrivi samuSaoebi,<br />

damatebiTi samuSao<br />

adgilebi,<br />

sameurneo saqmianobisaTvis<br />

gamoyofili sesxebi.<br />

firmebis Sesaxeb<br />

firmebis direqtorebTan interviuebi<br />

im sawarmoebis Sesaxeb statiebi, romlebic ayvavebis<br />

stadiaSi arian da aseve, romlebic gakotrebis gzaze dganan;<br />

statiebi axali teqnologiebis Sesaxeb , gansakuTrebiT iseTi<br />

teqnologiis Sesaxeb, rac Tqven gainteresebT. statiebi,<br />

romlebic aRweren…sxvadasxva sawarmos<br />

masmedia<br />

radio da<br />

televizia, presa,<br />

gancxadebebis dafa<br />

profesiuli<br />

kvalifikaciis<br />

amaRlebis kursebi<br />

profesiis Seswavlis<br />

kursebi; sakuTari<br />

moTxovnilebisaTvis<br />

gankuTvnili kursebi;<br />

profesiis ukeT<br />

dauflebis kursebi;<br />

kvalifikaciis<br />

amaRlebis kursebi

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

daixsomeT, rom:<br />

1. ar arsebobs erTi, universaluri, yvelasaTvis morgebuli samuSaos Zebnis xerxi.<br />

2. saWiroa intensiurad gamoviyenoT yvela xelmisawvdomi saSualeba.<br />

3. presaSi gamoqveynebuli gancxadebis zusti analizi saSualebas gvaZlevs SevafasoT,<br />

Seefereba Tu ara Cvens moTxovnebs gancxadeba da amasTanave CamovayaliboT<br />

SesaZlo damsaqmeblisadmi SekiTxvebi, raTa gvqondes naTeli warmodgena,<br />

Tu ra saxis samsaxurs gvTavazoben.<br />

4. presaSi gamoqveynebul gancxadebas saWiroa dauyovnebliv gamovexmauroT.<br />

5. kontaqtebis qseli, rac moicavs nacnobebsa da megobrebs, saWiroa mTeli cxovrebis<br />

manZilze vaSenoT da ar velodoT samsaxuris dakargvas.<br />

6. nacnobebs mxolod kontaqtis Sesaxeb SeiZleba SevekiTxoT da ar unda vTxovoT<br />

konkretuli samsaxuris SovnaSi daxmareba.<br />

7. nacnobebs SeiZleba vTxovoT daxmareba Semdeg sakiTxebSi:<br />

informacia<br />

ideebi<br />

rCevebi<br />

sapasuxo informacia<br />

patara daxmareba<br />

axali kontaqtebi<br />

Seni kontaqtebis qseli<br />

ojaxs, nacnobebsa da megobrebs SeuZliaT:<br />

dagTanxmdnen mogiZebnon samsaxuri;<br />

qondeT informacia vakanturi adgilebis Sesaxeb;<br />

icodnen vin tovebs samsaxurs;<br />

icodnen konkretuli firmebis da organizaciebis dasaxelebebi, romelbTanac<br />

Rirs dakontaqteba;<br />

icodnen TqvenTan axlos ra firmebi iqmneba da viTardeba.<br />

im pirebs, romlebic muSaoben firmaSi, romliTac Tqven xarT dainteresebuli,<br />

SeuZliaT:<br />

icodnen am firmaSi axali samuSao adgilebis Seqmnis Sesaxeb;<br />

qondeT informacia vin midis samsaxuridan;<br />

<br />

organizeba gaukeTon Tqvens Sexvedras am firmis ufrosTan /direqtorTan am<br />

- –

---

firmaSi SesaZlo axali samuSao adgilebis Seqmnis Sesaxeb Aan Seatyobinon direqcias<br />

Tqvens Sesaxeb im SemTxvevaSi, Tuki axali TanamSromlebis dasaqmebaa<br />

gaTvaliswinebuli.<br />

miawodon direqtors Tqveni si-vi.<br />

im pirs, romelmac axlaxans daiwyo muSaoba, SeuZlia:<br />

qondes informacia im firmisa Tu organizaciis Sesaxeb, vinc eZebs Tqveni kvalifikaciis<br />

mqone TanamSromlebs<br />

axlo nacnobebsa da naTesavebs SeuZliaT:<br />

gaikiTxob sakuTar nacnobebSi vakanturi samuSao adgilebis Sesaxeb;<br />

pirs, romelic Seni profesiis aris, SeuZlia:<br />

gadasces Tqveni si-vi im pirebs, romlebic SesaZloa dainteresebulebi iqnebian<br />

Tqvennairi TanamSromliT.<br />

pirs, romelic samsaxurs eZebs, SeuZlia:<br />

qondes informacia vakanturi adgilebis Sesaxeb, romlebiTac Tavad ar aris dainteresebuli;<br />

qondes informacia vakanturi adgilebis Sesaxeb, romlebiTac Tqven SesaZloa<br />

dainteresdeT.<br />

megobrebis da nacnobebis siis gaxseneba:<br />

deidebi, biZebi, bebia-babuebi;<br />

naTesavebi, biZaSvil-mamidaSvilebi;<br />

mezoblebi, maswavleblebi (Tqveni da Tqveni Svilebis);<br />

skolisa da jaris Zveli megobrebi;<br />

xalxi, romlebsac Tqvennairi hobi gaaCniaT;<br />

xalxi, romlebsac eklesiaSi xvdebiT;<br />

Tqveni Zveli damsaqmeblebi;<br />

ojaxis wevrebis megobrebi;<br />

<br />

yofili samsaxuris kolegebi<br />

satelefono saubari<br />

dro<br />

gaxsovdeT, rom satelefono saubari SesaZloa ufro didxans gagrZeldes<br />

vidre dagigegmavT. dro uqmad ar daakarginoT aravis. gamoyaviT saubrisaTvis<br />

sakmarisi dro, ise, rom dro geyoT da cota zedmetic dagrCeT. darekeT<br />

mxolod maSin, rodesac darwmunebuli xarT, rom aravin ar SegawyvetinebT<br />

- –

---

ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

saubars (magaliTad Tavi aarideT satelefono saubars, rodesac saxlSi xarT<br />

da iciT, rom male stumari mova). Tu satelefono jixuridan rekavT - moimarageT<br />

saTanado raodenobis Jetonebi an satelefono baraTi (Sesabamisad<br />

savse). es erTi SexedviT wvrilmani da umniSvnelo momzadeba saubrisaTvis<br />

mogcems Zalian mniSvnelovan rames – simSvides, satelefono saubris dros.<br />

siCume<br />

darekeT iseTi adgilidan, sadac ar aris xmauri (bavSvis tirili, manqanebis<br />

xmauri, musika da ase Semdeg). es saSualebas mogcemT Tavi aaridoT mosaubris<br />

mxridan SeniSvnebs, (iseTs, <strong>rogor</strong>icaa, magaliTad: “SegiZliaT ufro<br />

xmamaRla ilaparakoT”, an “gaimeoreT Tu SeiZleba, ar ismis” da ase Semdeg).<br />

yvelanairi saxis xmauri, rac giSliT xels gaigoT Tu ras ambobs mosaubre<br />

telefonSi, masac SeuSlis xels gaigos ras eubnebiT. aman SeiZleba ise gaaRizianos<br />

mosaubre, rom jer gTxovoT gameoreba, Semdeg ki ucbad daasrulos<br />

TqvenTan saubari.<br />

Rimili<br />

gaiRimeT - es telefonSic ki ismis! scadeT Tqva “gamarjobaT’ jer RimiliT<br />

da mere gauRimeblad. SeamCnieT gansxvaveba? Rimili cvlis sityvis tons,<br />

gamoTqmasa da ritms. Tqveni mosaubre “xedavs” Tqvens Rimils. Rimili ki gadamdebia.<br />

is vinc iRimis Ria, sasiamovno da simpatiuri pirovnebaa. yvelas<br />

is adamiani ufro mogvwons, vinc iRimeba.<br />

zogierTi magaliTi SekiTxvebisa, romlebic potenciurma<br />

damsaqmebelma SeiZleba dagisvaT gasaubrebis dros:<br />

1. ramdeni xania eZebT samsaxurs?<br />

2. amJamad ras saqmianobT? Tqveni ojaxis Sesaxeb ras gvetyviT?<br />

3. am skolis/umaRlesis damTavrebis Semdeg ratom gnebavT Cvens firmaSi muSaoba?<br />

4. ratom gainteresebT didi/saSualo/patara sawarmo?<br />

5. gTxovT CamoTvaloT ratom gsurT Tqveni kariera Cvens firmas daukavSiroT?<br />

6. migaCniaT Tu ara Tqveni Tavi am Tanamdebobaze Sesaferis da saukeTeso kandidatad,<br />

sxva kandidatebTan SedarebiT?<br />

7. ra iciT Cveni firmis Sesaxeb?<br />

8. gTxovT agviRweroT situacia, rodesac Tqven problemas axleburad miudeqiT<br />

da ra Sedegi gamoiRo aman?<br />

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9. ra sirTuleebis (dabrkolebebis) gadalaxva mogiwiaT mniSvnelovani miznis miRwevis<br />

dros?<br />

10. raSi mdgomareobs Tqveni sisuste, uaryofiTi mxare, nakli, Secdomebi? ras uwodebdiT<br />

Tqvens cxovrebiseul damarcxebas?<br />

11. ra gziT cdilobT daarwmunoT xalxi Tqvens sisworeSi?<br />

12. ra pasuxismgeblobas eliT Cvens firmaSi muSaobis pirvels weliwads?<br />

13. ra migaCniaT Tqvens Zlier mxared xalxTan urTierTobaSi? gTxovT amis magali-<br />

Ti mogviyvanoT.<br />

14. gTxovT gadaavloT Tvali Tqvens cxovrebas da dagvisaxeloT sami mniSvnelovani<br />

ram gamocdilebidan, ramac gavlena moaxdina Tqvenze da amitom xarT is, vinc<br />

xarT.<br />

15. gTxovT agviRweroT raime SemTxvevebi, romelsac adgili qonda Tqvens skola-<br />

Si, saswavlebelSi an samsaxurSi, rac saSualebas mogvcems Tqveni pirovneba uke-<br />

Tesad gavicnoT.<br />

16. ra ganiWebdaT aqamde yvelaze did siamovnebas samsaxurSi?<br />

17. <strong>rogor</strong> Semosavals eliT?<br />

18. mogwonT Tu ara samsaxuri sadac pasuxismgebloba gakisriaT?<br />

19. <strong>rogor</strong> warmogidgeniaT KTqveni kariera Cvens firmaSi?<br />

20. mogwonT Tu ara muSaoba jgufSi, TanamSromlebTan erTad?<br />

21. amJamad nerviulobT, Tu ara?<br />

22. gaqvT Tu ara dro, rom imuSaoT?<br />

23. mzad xarT Tu ara, rom samsaxuridan mivlinebebSi xSirad gaemgzavroT?<br />

24. EeweviT Tu ara sazogadoebriv moRvaweobas? rodesme daxmarebixarT Tu ara vinmes<br />

uangarod, samagierosa da safasuris miRebis gareSe?<br />

25. raime organizaciaSi xom ar xarT gawevrianebuli?<br />

26. raime sportuli miRweva xom ar gaqvT?<br />

27. giyvarT Tu ara sporti?<br />

magaliTebi im SekiTxvebisa, romlebic SegiZliaT<br />

damsaqmebels dausvaT gasaubrebis dros:<br />

1. ra movaleobebi damekisreba am samsaxurSi?<br />

2. miviReb Tu ara Cemi movaleobebis nusxas werilobiTi formiT ? arsebobs Tu<br />

ara am Tanamdebobis oficialuri aRwera?<br />

3. miviReb Tu ara monawileobas raime kvalifikaciis asamaRlebel kursebSi da<br />

treningSi?<br />

4. Tu kargad vimuSaveb dawinaurebisa da ganviTarebis ra SesaZleblobebi meqneba<br />

am firmaSi?<br />

5. saWiro iqneba Tu ara SabaT-kviras da dResaswaulebze, agreTve saRamoobiT Cemi<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

muSaoba?<br />

6. ra sixSiriT momiwevs samsaxuridan mivlinebebSi wasvla?<br />

7. samsaxurSi raime gansakuTrebuli stilis tansacmeli unda Cavicva, Tu ara?<br />

8. ramden adamianTan erTad momiwevs muSaoba?<br />

9. apirebs Tu ara firma uaxloes momavalSi Tavisi saqmianobis gafarTovebas?<br />

rodesac samsaxurs ipoviT gaxsovdeT, rom:<br />

• damsaqmebeli giRebT Tqven samsaxurSi radgan es emsaxureba mis sakuTar<br />

mizans da moTxovnilebas da amiT ar gdebT pativs Tqven piradad.<br />

• rodesac ver gaigebT ra gevalebaT - aucileblad ikiTxeT!<br />

• Cveni cxovrebis minimum erT mesameds vatarebT samsaxurSi; ecadeT es<br />

dro ar iyos arc TqvenTvis da arc Tqveni damsaqmeblisTvis dakarguli<br />

dro.<br />

Tqveni moqmedebis gegma:<br />

1. gaecaniT samuSao adgilebis bazaars;<br />

2. aRmoaCineT TqvenSi faruli warmatebuli mxareebi;<br />

3. ipoveT:<br />

- ra gexerxebaT,<br />

- Tqveni xasiaTis Zlieri mxare,<br />

- kmayofilebis SegrZnebis mizezi ra aris;<br />

4. iswavleT Tqvens warmatebebze saubari;<br />

5. aRmoaCineT axali SesaZleblobebi;<br />

6. SeimuSaveT sakuTari qmedebis gegma;<br />

7. dawereT Tqveni biografia (CV);<br />

8. isargebleT kontaqtebis qseliT.<br />

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CV-s da samotivacio werilis nimuSebi<br />

1. martivi CV- s nimuSi<br />

(gamodgeba naklebi samuSao gamocdilebis mqone maZiebelTaTvis):<br />

პირადი ინფორმაცია<br />

სახელი, გვარი<br />

დაბადების თარიღი და ადგილი<br />

მისამართი<br />

ტელეფონი<br />

E-mail<br />

სამუშაო გამოცდილება<br />

2008 წლის ნოემბერი - დღემდე<br />

CURRICULUM VITAE<br />

ნინო აბაშიძე<br />

15.10.1984 ქ. თბილისი<br />

იამანიძის ქ.#15, ბინა 7<br />

(+995 32) 90 90 90, (+995 20) 252 353<br />

ninoabashidze@yahoo.com<br />

საბავშვო ბაღი “ABC.”<br />

ინგლისური ენის მასწავლებელი<br />

2007 წ. მაისი – 2007 წ. დეკემბერი სააქციო საზოგადოება “TELEPHONE”<br />

ოფის მენეჯერი<br />

ტრენინგები, კურსები<br />

2006 წ.<br />

განათლება<br />

2002 – 2006<br />

კომპიუტერული პროგრამების შემსაწავლელი<br />

ინდივიდუალური კურსები<br />

საქართველოს დავით აღმაშენებლის<br />

სახელობის უნივერსიტეტი (სდასუ),<br />

ჰუმანიტარულ მეცნიერებათა ფაკულტეტი,<br />

ბაკალავრი. სპეციალობა: ინგლისური ენა და<br />

ლიტერატურა<br />

კომპიუტერული უნარები MS Office, Internet, Photoshop.<br />

ენები:: ქართული (მშობლიური), ინგლისური<br />

(თავისუფლად), რუსული (კარგად).<br />

- –

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

2. rTuli CV- s magaliTi<br />

(maTTvis, visac meti samuSao gamocdileba gaaCniaT):<br />

C U R R I C U L U M V I T A E<br />

პერსონალური ინფორმაცია:<br />

გ ი ო რ გ ი ჩ ხ ა ი ძ ე<br />

დაბადების თარიღი: 29.06.1982<br />

მისამართი: თბილისი, ჭვავაძის ქ. N203, ბ.10<br />

ტელეფონი: +995 (32) 10 11 12<br />

მობილური: +995 (30) 30 31 32<br />

ელ-ფოსტა: giorgichkhaidze20310@gmail.com<br />

პროფესიული გამოცდილება:<br />

• 2007 წელი, სექტემბერი - დღემდე<br />

ადამიანური რესურსების მართვის განყოფილების მენეჯერი, შპს ”ელიტ კვადრონიქსი”<br />

პერსონალის შერჩევა-დაქირავება (ტესტირება, ინტერვიურება), თანამშრომელთა<br />

განვითარებისთვის საჭირო აქტივობების დაგეგმვა (საჭირო პროფესიებისა და<br />

კვალიფიკაციის განსაზღვრა, სწავლის დაფინანსება), მოტივაციის სისტემის<br />

შემუშავება, შრომითი ხელშეკრულებების შედგენა და გაფორმება, პირადი საქმეებისა<br />

და სხვა საკადრო დოკუმენტაციის წარმოება.<br />

• 2007 წელი, ივნისი- დღემდე<br />

ახალგაზრდული ასოციაცია “ფესვები” – წევრი<br />

• 2005 წელი, სექტემბერი - 2005წელი, დეკემბერი<br />

ტრენერი, არასამთავრობო ორგანიზაცია „მომავალი“<br />

მოკლევადიანი პროექტისთვის ტრენერების ტრენინგების (TOT) ორგანიზება და<br />

ჩატარება.<br />

• 2004 წელი - 2005 წელი<br />

მოხალისე ,უნარ-შეზღუდულ ადამიანებთან აქტიური შრომითი მუშაობა „სოციალური<br />

მზრუნველობის სახლში“<br />

- –

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განათლება:<br />

• 2003-2004 წელი<br />

თბილისის ივ. ჯავახიშვილის სახელობის სახელმწიფო უნივერსიტეტის ფსიქოლოგიის<br />

ფაკულტეტი, მაგისტრატურა, სპეციალობა: შრომისა და ორგანიზაციული<br />

ფსიქოლოგია<br />

• 1999 წელი - 2003 წელი<br />

თბილისის ივ. ჯავახიშვილის სახელობის სახელმწიფო უნივერსიტეტის ფსიქოლოგიის<br />

ფაკულტეტი, ბაკალავრი, სპეციალობა: შრომისა და ორგანიზაციული ფსიქოლოგია<br />

ტრენინგები:<br />

• სამუშაო შეხვედრების ეფექტური მართვა და დროის მენეჯმენტი, პარტნიორები-<br />

საქართველო, 2008<br />

• კადრების შერჩევა, ტრენინგების ცენტრი, 2008<br />

• ტრენინგი ტრენერებისთვის (TOT), პარტნიორები-საქართველო, 2007<br />

უცხო ენების ცოდნა:<br />

ქართული - მშობლიური<br />

რუსული - თავისუფლად<br />

ინგლისური - კარგად<br />

გერმანული - საბაზისო<br />

კომპიუტერული უნარები:<br />

• ოპერაციული სისტემა: Microsoft Windows.<br />

• საოფისე პროგრამები: Word, Excel, PowerPoint, Outlook, InfoPath, Publisher.<br />

• საძიებო სისტემები: Internet Explorer, Opera.<br />

შენიშვნა: ნიმუშებში აღწერილი პირები სინამდვილეში არ არსებობენ, ხოლო მათი სამუშაო<br />

გამოცდილების ისტორია შედგენილია სხვადასხვა რეალური CV–ებიდან ამოკრეფილი ინფორმაციის<br />

კობინირების მეშვეობით.<br />

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ogor <strong>davexmaroT</strong> <strong>adamianebs</strong> samuSaos <strong>povnaSi</strong><br />

4. martivi samotivacio werilis nimuSi<br />

TariRi: 12.03.2008<br />

qalbaton Tamar gvenetaZes<br />

adamianuri resursebis marTvis menejers<br />

organizacia “socialuri mzrunvelobis saxli”<br />

pativcemulo qalbatono Tamar,<br />

gTxovT ixiloT TandarTuli CV, romelsac vagzavni Tqvens mier gamocxadebuli<br />

vakansiis dasakaveblad. gamovxatav imeds, rom momecema SesaZlebloba ufro detalurad<br />

mogiTxroT Cemi SesaZleblobebis da gamocdilebis Sesaxeb pirispir<br />

gasaubrebis dros.<br />

pativiscemiT,<br />

(saxeli da gvari)<br />

5. rTuli samotivacio werilis nimuSi<br />

TariRi: 12.03.2008<br />

qalbaton Tamar gvenetaZes<br />

adamianuri resursebis marTvis menejers<br />

organizacia “socialuri mzrunvelobis saxli”<br />

pativcemulo qalbatono Tamar,<br />

Sevityve Tqveni organizaciis mier gamocxadebuli administraciuli menejeris Tanamdebobis<br />

Sesaxeb. is unarebi da kvalifikacia, romelsac Tqven iTxovT, Seesabameba Cems<br />

SesaZleblobebsa da gamocdilebas, romelic miRebuli maqvs bolo ramdenime wlis ganmavlobaSi<br />

ofis-menejerad muSaobis Sedegad, maT Soris arasamTavrobo seqtorSic.<br />

zogierTi Cemi unar-Cveva moicavs: werilobiT da zepir komunikacias, kompiuterTan<br />

muSaobas (saofise programebi), saofise procedurebis mowesrigeba – organizebas. SemiZlia<br />

davamato, rom gamaCnia adamianebTan momTmeni da keTilganwyobili urTierTobis<br />

unari, rTul da konfliqtur situaciebSic ki.<br />

mimaCnia, rom erT-erTi saukeTeso kandidatura var gamocxadebuli vakansiis dasakaveblad<br />

da imedi maqvs, momecema amis damtkiceba sakvalifikacio gasaubrebis dros.<br />

gmadlobT, rom damiTmeT dro da yuradReba,<br />

pativiscemiT,<br />

(saxeli da gvari)<br />

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